NEW YORK -- (BUSINESS WIRE) -- Evidon, the leading digital marketing intelligence company, announced today that its Ghostery unit, which provides the most popular transparency-enabling browser plug-in available to consumers online, is sponsoring a hackathon in New York this November 9. Participants will work to develop the next groundbreaking tool to address the issue of privacy in the digital age.
The event, called “Hack the Trackers,” is expected to draw some of the top developers from around the US. It will take place on Saturday, November 9, 2013, from 9:00 AM - 8:00 PM at the We Work Lounge - 154 Grand Street - New York, NY 10013.
“The way data has been spurring innovation and creating new business models has captured the imagination of the media and spurred a lot of fear and loathing of the government, not to mention online marketers,” said Andy Kahl, Director, Data Analysis at Evidon. “Some think that data collection and harvesting is also quickly stripping away something most of us have always considered to be an essential societal right: privacy. If data is the new oil, unwanted tracking is the oil spill – and it needs to be contained.”
Dozens of talented developers will gather in Soho for this hackathon. At the end of the event Ghostery’s judges, including privacy expert Ashkan Soltani, Vivian Chang of Tapad – one of the most respected engineers in the industry - and Kate Kaye, the editor of DataWorks for Advertising Age, among others, will choose three finalists who will then have a few weeks to refine their idea. The finalists will then be put to an online vote where one winning team will be selected. That winning team will select two members to travel to the South by Southwest festival in Austin in March of 2014 and showcase their product alongside the Ghostery team at the tradeshow, where thousands of technologists, professionals and media will see it.
For more information, or to register to participate, visit: http://mygho.st/9X
Reveal the invisible web.
Evidon grows businesses by delivering new and accurate intelligence on how the digital marketplace really works. With unprecedented insight into the marketing technologies that underpin the commercial internet, brands, agencies, publishers and technologies make more informed decisions that guide their data strategies and drive better results.
Evidon technology includes Ghostery®, the industry-leading consumer transparency tool. More than ten million Ghostery users worldwide have opted-in to GhostRank—the largest panel of its kind. GhostRank reports on data collection across 26 million web and mobile properties, providing the proprietary business data behind Evidon Labs marketing intelligence solutions.
Evidon also provides market-leading privacy controls for more than $2 billion of display media and e-commerce transactions annually that empower more than 150 million people a day to control how their information is used online.
For more information, please visit: www.evidon.com.