SAN FRANCISCO -- (BUSINESS WIRE) -- WGT Media (www.wgtmedia.com) has announced the hiring of industry veteran Edward Willett as VP of Sponsorships, responsible for media sales for the entire WGT Media sports network, including gaming properties World Golf Tour, WGT Golf and WGT Baseball.
Since 2011, Edward Willett served as the VP Business Development for the LPGA (Ladies Professional Golf Association) where he was instrumental in expanding strategic sponsorships, including Intercontinental Hotels, National Car Rental, Sparkling Ice and Tiffany & Co. From 2000 to 2009, Willett held senior sales positions at ESPN involved with the expansion of the ESPN.com digital properties. After ESPN, he joined Quick Hit, which produced an online football game, as their VP Sales. Following Bucknell University and an MBA from the University of Denver, Willett has had an extensive career in media sales, including Conde Nast Glamour, Time Sports Illustrated and Gannet USA Today.
Edward started at WGT Media in October and is currently opening the first WGT Media office in New York City, to be closer to the growing number of brands and digital agencies interested in virtual gaming and digital sponsorships. Willett oversees an existing 10-person sales team at WGT Media, including John Rodenburg who will remain with the company focusing on endemic golf partnerships and sponsorships in the southeast.
“I’ve been impressed with the quality and scale of WGT Media,” commented Edward Willett, VP of Sponsorships, WGT Media. “We have the type of immersive digital experience and engaged audiences that brands and agencies are asking for in the industry. We’re already the largest global digital property in golf, with great growth in baseball, and more sports coming in the future.”
“WGT Media is growing rapidly and the timing is ideal to expand our media sales presence in New York City with Ed’s leadership and relationships,” stated YuChiang Cheng, co-founder and CEO, WGT Media. “We’re aggressively growing our media network by producing engaging premium sports content across online, social and mobile platforms.”
About WGT Media
Based in San Francisco, WGT Media is home to the most engaged sports fans in the world, with over 12 million players spending more than 90 minutes online per visitor across online, social and mobile platforms. The flagship property, WGT Golf (www.wgt.com) is the #1 free golf game with over 350 million virtual rounds played. WGT Golf features 18 famous virtual golf courses that are recreated using HD photography and patented technology, including Merion, Pebble Beach and St Andrews. WGT runs the annual Virtual U.S. Open in partnership with the USGA, and has partnered with NBC's Golf Channel. WGT offers a range of virtual golf equipment from leading manufacturers, including Callaway, Cleveland, Nike, Ping, Srixon and TaylorMade. In 2012, WGT launched WGT Baseball: MLB (www.wgtbaseball.com) in partnership with Major League Baseball Advanced Media. WGT Baseball is a realistic baseball game with over four million registered players on Facebook. It puts fans inside their favorite MLB ballparks in HD virtual reality with MLB uniforms and MLB players. In a unique blend of social gaming and fantasy baseball, players manage their rosters of Facebook friends, making strategic in-game decisions and competing head-to-head against other players in rival games and mini seasons. More at www.wgtmedia.com