SAN DIEGO -- (BUSINESS WIRE) -- R&R Partners, the award-winning marketing communications firm that serves such iconic brands as the Las Vegas Visitors and Convention Authority and Western Digital, announced it will be deploying the award-winning Anametrix marketing analytics platform to centralize access to critical client data and leverage its analysis to support decisions that drive ROI on multichannel marketing campaigns. Anametrix, which has more than tripled its client base this year, is becoming the preferred choice among firms – like R&R Partners – that have fast-growing digital services.
Pelin Thorogood, CEO of Anametrix
“Anametrix is delighted to be working with R&R Partners to increase the ROI in clients’ multichannel-marketing campaigns by leveraging data-driven marketing technology. As key strategic partners, digital agencies sit at the intersection of the art and science of marketing, which puts them in the best position to apply analytics to deliver clients real value and measurable results.”
Fletcher Whitwell, Senior VP, Media & Measurement at R&R Partners
“Just as consumers don’t consume information through a single channel, our evaluation of data shouldn’t be confined to a single source. The Anametrix platform allows R&R Partners’ teams to look at cross-channel-marketing and business analytics for our clients, helping us to drive maximum ROI.”
Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com.
ABOUT R&R Partners
R&R Partners creates communications that spring from our ability to see and understand the total competitive landscape in which our clients do business. This 360 perspective inspires a unique brand of creative audacity, which addresses all audiences, ignites conversations, and incites action through iconic work. A prime example is the “What happens here, stays here” campaign for Las Vegas, which earned us a front-page profile in The New York Times. According to Ad Age, R&R Partners is among the top 30 “Best Places to Work in Marketing & Media” and our strategic thinking has been covered by The Wall Street Journal, USA Today, Forbes, Dateline NBC and ABC Nightline. Learn more by visiting www.rrpartners.com, stopping by our Las Vegas headquarters, or checking out our offices in Austin, Denver, Los Angeles, Phoenix, Reno, Salt Lake City and Washington, D.C.
Anametrix is a trademark of Anametrix. Other company and product names are trademarks of their respective owners.