TORONTO, ON -- (Marketwired) -- 10/28/13 -- Axxess Pharma Inc. (PINKSHEETS: AXXE) a specialty pharmaceutical and nutritional supplements company, is pleased to announce Axxess Pharma (AXXE) and TapouT have signed an agreement providing Axxess Pharma the world-wide exclusive rights, to develop, market and sell a line of pain relief and muscle recovery products, as well as develop and market a vitamins and minerals line under the TapouT brand name.
"This is an amazing accomplishment for Axxess to align itself with a world-class sporting brand, and we will focus our efforts to ensure success," said Dr. Daniel Bagi, President of Axxess Pharma Inc. "There are six products, ready to launch and we anticipate TapouT and AXXE will mutually benefit tremendously from this alliance, as we recognize the power of the TapouT brand. This agreement will be a major priority to our Company and anticipated to generate strong global sales."
Since previously announcing the MOU, Axxess has had strong interest from several large overseas companies to market and sell its TapouT line of products in Europe, Asia and Australia. Axxess intends to aggressively market its line of premium all-natural pain-relief products world-wide. The TapouT brand is highly recognizable, especially in Asia and Brazil. Through TapouT's sponsorship of UFC events, Axxess plans to piggyback on its strong brand awareness and substantial loyal customer base. A second wave of TapouT branded products will be a premium vitamins line and Axxess has already begun talks with a Canadian cGMP (current Good Manufacturing Practices) manufacturer, anticipate launching in late 2013.
"We will be launching in both retail and through a well-planned on-line sales strategy through our AllStar Health Brands subsidiary," Bagi further stated.
"We pride ourselves in partnering with companies that understand the brand DNA, have the right products and methods to market and distribute," said Nick Woodhouse, President and Chief Marketing Officer at Authentic Brands Group, LLC, brand owners of TapouT. "We anticipate a long-term relationship and look forward to working with the team at Axxess to provide incredible pain relief formulas to TapouT customers across the world."
To view a video of the six products ready to launch under the TapOut brand, existing products and management, please click on the video link: https://www.youtube.com/watch?v=IfdFiNelN3c
For more information, please visit www.axxesspharmainc.com, or contact Investor Relations at (973) 351-3868.
About Axxess Pharma Inc.:
Axxess Pharma Inc. is a Nevada Corporation operating through its wholly-owned Canadian Subsidiary: Axxess Pharma Canada Inc., headquartered in Toronto. Axxess is a specialty Health Care Products Company dedicated to improving health and quality of life by offering select medicines, nutritional supplements and over the counter remedies all across the Americas. Axxess's goal is to bring additional products to the market and provide new, innovative options for better health spanning areas such as high cholesterol, blood pressure, acute pain, - to optimal health management through improved nutritional supplements.
Founded in 1997, TapouT was the first apparel brand to represent the sport of MMA. Since then, TapouT has become synonymous with high performance athletics and training, becoming a globally recognized sporting goods brand. Its mantra, "My Fight Matters" has expanded the brand to celebrate athletes and fans alike who wear TapouT as a badge of honor symbolizing the brand's never quit spirit and attitude.
In 2010, TapouT was purchased by ABG TapouT, LLC a division of Authentic Brands Group, LLC and has since expanded the brand globally with licensees throughout North America, South America, Australia, South Africa, UK and Europe. Product categories include apparel and accessories, training and safety equipment, footwear, eyewear, timepieces, beverages, personal care and more. For more information, please visit www.tapout.com or www.abg-nyc.com.
About Authentic Brands Group, LLC
Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. Headquartered in New York City, ABG's mission is to further enhancebrand equity through partnering with best-in-class licensees and direct-to-retail partnerships. ABG brands include Marilyn Monroe®, Juicy Couture®, Judith Leiber®, Adrienne Vittadini®, Taryn Rose®, Hickey Freeman®, Hart Schaffner Marx®, Palm Beach®, Misook®, Prince®, Spyder®, Ektelon®, Viking®, Bobby Jones®, TapouT®, Sportcraft®. www.abg-nyc.com.
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