BOSTON, Oct. 29, 2013 /PRNewswire/ -- In the global telecom market, the majority of operators are involved with Big Data initiatives, but there are four main areas for an operator to consider before engaging in Big Data implementations, according to a new report from Pyramid Research (www.pyr.com).
Big Data: Telecom Innovation Through Analytics aims to inform readers about the meaning of Big Data and the possibilities enabled by Big Data initiatives, as well as to guide telecom operators through four areas that must be considered in Big Data implementations. The report also contains three case studies on Turkcell's m-commerce analytics, Netflix's recommender system and Weze, an m-commerce platform for marketing and payments in the U.K.
"The most widely cited benefit of Big Data is its potential to create a unified view of a customer," says Kerem Arsal, Manager at Pyramid Research. The demand for personalization, the rate of innovation and the selection of customers are several market considerations organizations should consider before implementing Big Data initiatives. In addition, organizations must consider technical aspects like data analytics, management, storage and processing power, and organizational matters such as access to human resources, prioritization of R&D and governance of structure and incentives. Regulatory concerns around privacy, data ownership and net neutrality are important to consider, but the biggest regulatory concerns will not appear until its applications are implemented, he notes.
Big Data: Telecom Innovation Through Analytics is part of Pyramid Research's Telecom Insider Report Series and is priced at $1195. Download an excerpt or purchase the report here. For more information, contact Jarka Justova (for those in EMEA or Asia-Pacific) or Juan Gobbi (for those in Latin America or North America).
Pyramid Research (pyramidresearch.com) offers practical solutions to the complex demands our clients face in the global communications industry. Its analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries - a distinction that has remained unmatched for more than 25 years. As a division of UBM Tech (tech.ubm.com), Pyramid Research contributes to the only integrated business information platform serving the global communications industry.
SOURCE Pyramid Research