CHICAGO -- (BUSINESS WIRE) -- Mission Measurement LLC today announced the appointment of Sue Tobias as a Principal, a role that will focus on building the firm’s consumer and corporate sector business. In this capacity, she will report directly to Mission Measurement Founder and CEO Jason Saul.
“Our mission is to drive a more rational allocation of resources in the social sector,” said Saul. “Sue’s research expertise further enhances our competitive advantage as we not only develop social impact strategies for our clients but actually measure the impact of those strategies in advance so our clients know how to get the best bang for their buck - both for their organization and for society.”
Prior to joining Mission Measurement, Sue was a Principal at The Cambridge Group, a leading growth strategy consulting firm. During her thirteen years at The Cambridge Group, Sue led engagements across many of the world’s leading consumer products and financial services companies. Her breadth of experience ranges from segmentation to market and portfolio prioritization to new product innovation to brand strategy.
Before joining The Cambridge Group, Sue worked in a variety of marketing and consulting roles. She began her post MBA career in Tokyo, where she worked in marketing for Kellogg’s, extending the company’s Asian footprint across eight markets. Sue was also a Global Account Director at Hill & Knowlton in Asia.
About Mission Measurement
Mission Measurement is the world leader in measuring social outcomes. With offices in Chicago, Washington, DC and London, we leverage our collective experience in the corporate, government and nonprofit sectors to help organizations make better decisions and design better strategies. Our aim is to use our proprietary methodologies and data to help clients achieve twice the social impact for half the cost. For example:
Mission Measurement is a business built by passionate, like-minded professionals who are committed to improving the world by changing the dialogue and using benchmark data to create a true “social capital market” - where social outcomes can be more efficiently bought and sold to maximize social impact. For more information, visit us at www.missionmeasurement.com or follow us on Twitter at @missionmeasure.