NEW YORK -- (BUSINESS WIRE) -- BrightLine, the leading global provider of interactive television solutions for entertainment and advertising, announced today that Will Chapman has joined the company as Chief Revenue Officer. Chapman will be charged with leading BrightLine’s global business development efforts to expand and reinforce the company’s status as the standard bearer for helping companies transition their use of TV as ad medium to match the way viewers now watch. Chapman’s experience with generating and growing brand revenue will be used to expand BrightLine’s proven interactive advertising technology to the growing number of advertisers seeking to advance their TV strategy beyond the use of 30 second commercials, to include ad formats and experiences across screens that feed new TV viewer behavior.
Prior to BrightLine, Chapman served as VP, Enterprise Solutions at AudienceScience and held executive posts as senior accounts manager for SiriusXM Satellite Radio, and as a senior sales executive with both CBS Broadcasting and Jared Broadcasting. Mr. Chapman’s deep expertise in digital advertising, coupled with his years of working in traditional media uniquely equip him with an experience set and the insight to assess customers' needs and find creative solutions to help them succeed in a television world increasingly powered by the internet, and controlled by the viewer.
BrightLine is the leading interactive television advertising solutions provider accounting for 75 percent of all national interactive television advertising. The company is experiencing rampant organic growth and has an established brand that is widely known as the market leader for intelligent, viewer-controlled brand experiences. The company utilizes data driven design to achieve measurable results which significantly outperform other mediums. BrightLine’s expanded product offering provides top tier advertisers with a wide array of options spanning both traditional and connected television to create a deeper and proven TV engagement.
“Will’s customer focused and consultative approach will help marketers smoothly pivot to the forefront of TV advertising, using the convergence of TV and digital to substantially increase measured ad effectiveness. We are pleased to add someone of his caliber in terms of understanding the important changes that have occurred in viewer behavior over the past 5 years and delivering that benefit to marketers committed to capitalizing on TV's ability to connect with consumers,” said Jacqueline Corbelli, co-founder and CEO, BrightLine, “Will is a perfect addition to the seasoned leadership team we have built to provide our unique data fueled technology and ad products to the market.”
BrightLine is the leading global provider of interactive television solutions for entertainment and advertising. BrightLine’s data-driven experiences increase consumer engagement, brand recall, purchase intent, and sales. With over 500 executed interactive programs in over 90 million households, the company transforms passive 30-second commercials into dynamic, superior, viewer-driven brand interactions. BrightLine’s proprietary iQ™ software suite aggregates consumer behavior trends and historical results to inform the design implementation of integrated, programmatic advertising experiences. BrightLine’s platform agnostic solutions launch across all television platforms, including cable and satellite, telecom companies, gaming consoles, connected televisions, smartphones, and tablets. Learn more about how BrightLine is revolutionizing advertising at www.brightline.tv