NEW YORK, Oct. 30, 2013 /PRNewswire-iReach/ -- With countless options at their fingertips, consumers are honing in on value and convenience, further challenging CPG marketers to differentiate themselves within a hyper-competitive market and stay top-of-mind much before and beyond the moment of purchase.
Digital marketers, however, are leveraging technology and data to turn this challenge into opportunities. Jennifer Vlahavas, MediaMath's VP of Account Strategy, explores some of the modern tactics that CPG marketers are utilizing to create efficient and engaging shopping experiences for consumers, and spotlights a few brands that have done so successfully.
The following blog posts, wrapping up MediaMath's CPG series, show how to enhance marketing value through the use of location-based and dynamic offers, as well as gives some insight into the coupon of the future. Additionally, Vlahavas outlines tips for getting creative with mobile, video and in-store digital, and emphasizes the benefits of data, content and strategic partnerships.
-- 3 Key Tools To Develop and Improve Marketing Mix Models -- What Role Should Digital Play in your Marketing Mix? -- Using Digital to Increase Consideration and Improve Shopper Marketing -- What Will the Coupon of the Future Look Like? -- New Technologies Will Change the Ways We Purchase CPGs -- Leveraging Video, Mobile and In-Store Digital to Improve the Shopper Experience -- When It Comes To Using Mobile for Shopping, CPGs are Savvy
To read the complete posts, as well as other recently published content, visit MediaMath's blog.
MediaMath recently unveiled its new blog, featuring rich visuals and expert content on the topics and ideas driving and challenging digital marketing strategies today. MediaMath not only offers marketers the technology - its TerminalOne Marketing Operating System(TM) - that enables them to activate data insights to make smarter business decisions and execute high-performing campaigns, but now also the content to inform their strategies and help them grow their business.
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System(TM) enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.
Media Contact: Meryl Serouya, MediaMath, 646-568-2463, firstname.lastname@example.org
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