NEW YORK -- (BUSINESS WIRE) -- Van Wagner Communications, the nation’s leading privately-held outdoor advertising company and parent to Van Wagner Sports and Entertainment, Van Wagner Airship Media and Van Wagner Aerial Media, announced the acquisition of Citylites USA, creators of the only out-of-home advertising platform located throughout the Minneapolis, Saint Paul and Rochester skyway systems – with additional inventory at the Mall of America. The announcement was made today by Van Wagner CEO Richard Schaps. Financial details of this acquisition were not provided.
Van Wagner creates unique advertising and branding opportunities for world-class companies in exciting urban out-of-home, sporting and event environments. The Citylites USA platform adds to Van Wagner’s growing inventory of premium advertising and branding assets. Van Wagner’s products include spectacular signs, bulletins, street furniture, in-game rotational signage, venue naming rights and consulting services, blimps, experiential marketing and airplane banners. No other firm in the nation offers advertisers the opportunity to engage consumers in such unique and memorable ways.
Headquartered in Minneapolis, Minnesota, Citylites USA offers an array of products ranging from backlit and digital signage to cling wraps, sampling and domination programs. The company’s unique and creative programs reach some of the highest income and educated groups in the Midwest. Thomas Garry, CEO of Citylites USA, will continue in his role, reporting to Jordan Schaps, President of East Coast Outdoor at Van Wagner.
“With one of the most unique and exclusive portfolios of premium out-of-home advertising, we are excited to announce the strategic acquisition of Citylites USA,” said Jordan Schaps. “We believe that Van Wagner’s clientele of national brands are going to love the high-end demographic consumers Citylites USA provides. Their inventory fits perfectly into our growing portfolio of premium locations in major cities across the U.S.”
In commenting on the acquisition, Garry stated, “Van Wagner is the ideal partner for our growing company. Its clients are some of the most recognizable brands in the nation, and Van Wagner has an unmatched national sales team. Van Wagner’s goal is to provide its clients with unique premium advertising opportunities, and we believe we are a natural fit within their product focus.”
About Van Wagner
Van Wagner Communications is a leading integrated media company with specialized expertise in the out-of-home advertising industry – from billboard and experiential, to aerial and in-venue sports marketing. With operations in New York, Los Angeles, Washington, D.C., Boston, Chicago, San Francisco, Las Vegas and Miami, sports properties in more than 40 states and blimps on four continents, Van Wagner serves world class advertisers with unique advertising and branding opportunities the United States and internationally. For more information, visit www.vanwagner.com, Like us on Facebook and follow @VanWagner on Twitter.