BOISE, Idaho -- (BUSINESS WIRE) -- Balihoo (www.balihoo.com), the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs, today announced that Pete Gombert, CEO for Balihoo, will be hosting the panel, “It’s a Local World, Let’s Scale It,” at ad:tech New York.
Gombert will be joined by top executives from Aflac, Starcom MediaVest Group, Teleflora, and The Weather Channel. By exploring local from the industry-wide perspectives of brands, media and agencies, attendees will learn how consumers and businesses are changing their path to purchase, and how brands can capture demand and meet the needs of their consumers. Attendees will also learn how to leverage mobile and digital tactics best suited for local.
Additionally, the session will examine how national companies can overcome the challenge of aligning a local marketing strategy with their brand for a cohesive, visible message, as well as the roles brands and their local affiliates play in the process. Panel members will provide examples of the many ways national brands are increasing sales by strategically activating local campaigns.
“The convergence of changing consumer behavior, data, and technology now makes it possible for brands to scale their national strategy and precisely reach consumers in local markets,” said Pete Gombert, CEO of Balihoo. “But questions remain about the best local marketing strategies, tactics and tools to scale effectively. I’m looking forward to leading this panel of game-changing local marketing brands and experts at ad:tech New York to discuss local marketing opportunities and challenges. It will be an exciting and educational session for attendees.”
ad:tech is a digital marketing and technology conference and exposition that provides advertising, media, marketing and technology professionals with the tools and techniques needed to succeed in a constantly changing and increasingly digital world.
|Denise Chudy, SVP, Local Platform Strategy & Sales for The Weather Channel|
|Pete Gombert, CEO for Balihoo|
|John T. Harmeling, Senior Vice President, Marketing for Aflac|
|Pamela Ng, Senior Director of eFlorists for Teleflora|
|Lisa Weinstein, President, Global Digital, Data & Analytics for Starcom MediaVest Group|
|ad:tech New York, November 6 – 7, Javits Center, New York, NY|
The panel will take place at 2:30 p.m. on Thursday, November 7 in Room 13
Pete Gombert and members of the panel will be available for meetings and press interviews. For inquiries, please contact: Tom Francoeur by email at firstname.lastname@example.org, or by phone at 617-747-1405.
Balihoo is the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs. By automating local marketing, Balihoo gives national brands unprecedented control over local marketing execution Additional information about Balihoo is available at www.balihoo.com.
ad:tech New York is the digital marketing industry’s leading conference and trade show. Over 10,000+ attendees will be present to showcase and to demonstrate the latest in digital marketing products, tools and technology. The attendees of the conference range from established ad agencies, upcoming startups, well known advertisers and premium publishers.