SAN FRANCISCO -- (BUSINESS WIRE) -- Addvocate, the company turning employees into brand advocates, today announced significant enterprise traction and the addition of three new executives to its rapidly expanding team.
Since closing its Series A round led by Rogers Venture Partners earlier this year, Addvocate has signed more than 600 customers, including ExactTarget, VerticalResponse, UBM, WCG, VCE, MindJet and BazaarVoice.
The hires include John Flynn as Vice President of Sales, Quang Vinh Tran as Head of Design, and Sheridan Gaenger as Director of Marketing. Flynn formerly served as Vice President of Sales at Berkeley, Calif.-based Industrial Logic, Inc. Tran is the former Head of Design for Misfit Wearables, Redwood City, Calif., which was co-founded by former CEO of Apple, Inc., John Sculley. Gaenger joins Addvocate from salesforce.com, where she was Analyst Relations & Online Marketing Manager.
“I’m thrilled to be working with forward thinking companies that are extremely passionate about using social media as a business tool,” said Marcus Nelson, founder and chief executive officer, Addvocate. “We are on an accelerated growth path and will be announcing several significant enterprise deals toward the end of Q4.”
Addvocate is taking a different approach to social marketing: humanizing the brand experience and enabling employees to share relevant content with customers. The Addvocate platform allows any employee to suggest content for coworkers - through workflow and approvals, leadership within an organization can ensure consistent messages are available for sharing from personal social channels.
Such increased employee participation helps to drive sales, solves customer problems, reduce service costs and improve brand reputation, according to analysts.
"The use of social channels for marketing is an important activity for many companies, but there is a serious gap in the tools to manage employee efforts in a secure, coordinated fashion,” said Michael Fauscette, Group Vice President and senior analyst at IDC.
Addvocate believes that great companies are defined by the people behind the brand name. With Addvocate’s technology and expertise, brands can identify and empower their own employees with an easy-to-use platform for creating and sharing amazing content across social channels. For more information, please visit https://addvocate.com/