DALLAS -- (BUSINESS WIRE) -- ad:tech New York, the largest digital marketing event of the year, today hosted a “speed round” media briefing which highlights the show’s biggest news announcements from exhibitors in fast-paced three minute presentations to an audience of ad:tech’s attending press. Presenters represented some of the most cutting-edge companies in the digital marketing space.
In the weeks leading up to the show ad:tech accepted early drafts of announcements exhibitors were planning to release from the show floor. These were evaluated for news value and level of interest to the greater ad:tech community. The top seven announcing companies were chosen for an exclusive press screening. Entrants were judged by a panel of ad:tech executives for diversity, interest to the media as well as impact on the online marketing and advertising industry.
“This is always an exciting event at every ad:tech show and the quality of the submissions was fantastic,” said Nicole Buraglio, marketing director at ad:tech. “Our finalists exhibit a unique blend of companies with dynamic offerings and news that reflects the thought leadership present at the ad:tech event.”
AdSpruce (booth MM5), a mobile video advertising network, has unveiled the latest addition to its product line-up called “Mobile VideoWall,” which allows publishers and web developers to monetize any content or media on the mobile web including downloads, photo galleries, music and apps, as well as internet articles and access to premium site sections. It does this by dynamically inserting video ads as a barrier to access when the user clicks a link to download or view content.
Cinegif (booth IA36), a software development company specializing in video conversion software, has launched its GIF marketing cloud platform specifically designed for marketers, advertisers and agencies. The do-it-yourself platform enables users to integrate high-quality animated GIFs into their digital strategy to help address the top concerns of marketers: reaching customers and understanding whether or not campaigns are working.
Convertro (booth 635), a marketing attribution software company, announced a new catalog tracking capability to its attribution solution. This development further bridges the gap between on and offline marketing initiatives, as brands can connect the dots between consumers that interact with their catalogs and other marketing campaigns. This helps brands understand what marketing initiatives are driving conversions.
DudaMobile (booth 424), the leading do-it-yourself mobile website builder, announced the launch of the DudaMobile Non-Profit Program. Non-profit organizations within the United States are eligible for a free Premium mobile website for life. Organizations can submit their 501(c)(3) status verification to apply for the program. The goal of the DudaMobile Non-Profit Program is to help non-profits expand their reach with a mobile-friendly website and focus on their work for the common good.
Sensegon (booth IA42), a leading psychosocial digital ad targeting platform invented by members of an elite Israeli military unit, has announced its presence in the United States with the opening of a New York City office. Launched in Israeli in January 2013, Sensegon has grown rapidly and has signed up its 12th agency partner, including Israel’s Publicis Groupe and McCann. Sensegon’s patent-pending solution is an easy-to-use platform for running Facebook campaigns that enables advertisers to target customers on their genuine personality-type that increases effectiveness by 30 percent.
TAPTAP Networks (booth MM6), a mobile advertising network based in Spain, has launched "sonata Retail”, the first performance platform for the physical world. Sonata Retail is designed specifically to drive foot traffic to local businesses by leveraging today's GPS capable smartphones and tablets.
WebSpectator (booth 434) has announced the global launch of WebSpectator, the world’s only real-time advertising exchange that measures actual “Time Spent” viewing to empower digital advertisers and publishers to quantify engagement across multiple media channels with its new “Guaranteed to See” metric.
ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in seven countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.
ad:tech is owned by dmg :: events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg :: events, visit www.dmgevents.com.