LOS ANGELES, Nov. 13, 2013 /PRNewswire/ -- The Hollywood Reporter has launched Pret-a-Reporter, a multiplatform fashion and beauty content brand anchored by pretareporter.com, a daily style destination dedicated to exploring and celebrating the intersection of Hollywood and style.
The site, which features original profiles, red carpet coverage, shopping tours with fashion influencers, designer conversations and exclusive film and TV wardrobe room photo tours, showcases the players who truly make Hollywood fashion and beauty happen--from stars and stylists to costume designers and stylish executives.
"Pret-a-Reporter is dedicated to delivering the very best in style straight from the halls of Hollywood glamour and power," says The Hollywood Reporter editorial director Janice Min. "With unrivaled access and a superb editorial team, Pret-a-Reporter offers readers total coverage of one of the world's most dynamic and influential centers of taste."
As the official digital style section of The Hollywood Reporter, pretareporter.com will also bring together and play host to The Hollywood Reporter's consistent industry-leading style content--including the anticipated annual ranking of Hollywood's 25 Most Powerful Stylists, Power of Style franchise and this week's annual Beauty Issue.
The launch comes as The Hollywood Reporter reported a 62% rise in year-over-year consumer revenue, including luxury advertisers such as Armani, Porsche, Tom Ford, Chanel, Valentino, Louis Vuitton, Rolex and Mercedes-Benz, as well as a record 13 million unique monthly visitors to its website. The Pret-a-Reporter debut also coincides with the third anniversary of The Hollywood Reporter's heralded 2010 re-launch.
The site--which is also accessible by visiting THR.com/style and by clicking the "Style" tab on the THR.com homepage--is complemented with a regularly occurring Pret-a-Reporter fashion and beauty news page in the print publication.
THR.com Style Editor Erin Weinger will lead the Pret-a-Reporter team which includes The Hollywood Reporter's award-winning Senior Style Writer Merle Ginsberg, Style Editor and Cover Shoot Stylist Carol McColgin, THR.com Contributing Editor Stephanie Chan, and Costume Design Specialist Elizabeth Snead. The Hollywood Reporter Culture Editor Degen Pener will oversee the site.
The launch marks the leading entertainment publication's first foray into transactional content, which is powered by top-tier retail publishing solution, Reward Style.
"Pret-a-Reporter is the first step in a channel growth strategy that will allow us to continue to diversify our audience and advertiser base," says Dan Strauss, The Hollywood Reporter general manager of digital. "By offering targeted content across multiple platforms we can provide exceptional revenue opportunities for partners and brands that supplements traditional interactive advertising."
In addition to being able to "shop the story," users will have the opportunity to subscribe to a specially curated, monthly $39 Pret-a-Reporter FancyBox of gadgets, accessories and beauty items through product discovery e-commerce engine, The Fancy.
Pret-a-Reporter reader will also have access to exclusive complimentary content across each of the destination's social channels, including a weekly Music Monday playlist on Spotify, Throwback Thursday Instagram takeovers, and Win it Wednesday product giveaways tied to a weekly newsletter.
About The Hollywood Reporter
The Hollywood Reporter is the entertainment industry's flagship media brand. With in-depth reporting, analysis, unprecedented access, world-class photography and video, and feature exclusives, The Hollywood Reporter is the definitive source for breaking entertainment and business news.
Founded in 1930 as a trade-only publication, The Hollywood Reporter reached an all-time high of 12.3 million individuals worldwide online in August 2013, and over 224,000 readers in its weekly magazine, delivering news to an audience of industry power players and consumers deeply invested in entertainment content. The Hollywood Reporter's platforms include an award-winning weekly magazine, dynamic web and mobile sites, festival and award seasons apps, tablet, iPad editions, social media, and branded events.
Tara Parsell / High10 Media
SOURCE The Hollywood Reporter