MADISON, Wis., Dec. 3, 2013 /PRNewswire/ -- Hopster (www.hopster.com), one of the leading grocery coupon providers on the Internet, and the only coupon platform that rewards consumers for engaging directly with their favorite CPG brands, has awarded over 100 million points to its consumer base.
"We're extremely proud," says Brian Wiegand, CEO of Hopster, "by using our platform consumers are savings hundreds of thousands of dollars on their every day grocery purchases."
At Hopster, points are awarded to consumers for completing simple activities such as Liking a brand on Facebook, watching videos or taking a poll. Those points are then used to "boost" or dynamically increase the value of each coupon, turning Hopster coupons into some of the highest-value coupons on the web.
"Awarding points is one of the things that makes Hopster different from the other coupon providers," Wiegand points out. "It reflects one of our most important beliefs: that consumers deserve to be rewarded for engaging with their favorite brands, and brands have a basic need to understand their consumer better and get deep consumer insights. Our points platform is a new form of currency that allows brands to exchange rich, targeted savings for deeper relationships with individual shoppers."
The Hopster.com website is a relationship building platform designed to get consumers to interact directly with brands. Hopster marries brand presence, grocery coupons and engagements making it easy for consumers to earn points that they use to create personalized, high-value grocery coupons that can be used any place that accepts coupons.
Hopster, one of the leading providers of grocery coupons on the Internet, helps CPG brands drive measurable online engagement to deliver household-level consumer insights. By using personalized coupons, Hopster helps CPG brands deliver targeted promotions to drive more meaningful, individual relationships and more profitable shopping results. For consumers, Hopster is the premiere coupon site that allows you to get more value out of your coupons. Hopster was co-founded by a veteran team, including serial entrepreneur, Brian Wiegand, who has founded, brought to market and sold multiple companies. Hopster is headquartered in Madison, Wisconsin. Learn more at www.hopster.com.
SOURCE Hopster, Inc.