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Operators Using Policy Management to Innovate Services and Pricing Will Shift Vendor Landscape

Companies mentioned in this article: Infonetics Research

BOSTON -- (BUSINESS WIRE) -- Market research firm Infonetics Research released excerpts from its 2013 Policy Management Strategies and Vendor Leadership: Global Service Provider Survey, which provides insights into the investment drivers, strategies, and integration efforts of operators deploying policy management solutions, as well as their thoughts on leading policy vendors.


“Bandwidth management continues to be a primary driver behind policy management spending, but this year’s survey confirms once again that policy is expanding beyond its traditional realm, assuming a key role in operators’ strategies around innovative services and pricing,” notes Shira Levine, directing analyst for service enablement and subscriber intelligence at Infonetics.

Levine adds: “This shift is driving new requirements for policy solution capabilities, with flexibility and scalability becoming increasingly important and causing some major shifts in the vendor landscape as operators swap out systems that aren’t meeting their needs.”


  • When asked to identify the top business drivers behind their policy management investments, survey respondents put bandwidth management functions at the top of the list; service creation and revenue generation also received high ratings
  • Usage-based services, advanced subscriber control, and bandwidth on demand led the list of use cases again, while voice over IP and M2M gained momentum compared to Infonetics’ 2012 policy survey
  • Flexibility constraints are the #1 reason operators are replacing their existing policy management systems
  • Marketing teams continue to hold key roles in the policy management decision-making process at many operators
  • For the 2nd year in a row, respondents named Openet as a top policy management vendor, followed by Oracle/Tekelec, and Huawei


Join Shira Levine Dec. 17 for Monetizing Subscriber Data to Drive Big Revenue, a live event that looks at the innovative ways in which operators are generating revenue from subscriber data:


For its 23-page policy management survey, Infonetics interviewed 24 service providers in EMEA, North America, Asia Pacific, and Latin America that have deployed policy management or plan to by the end of 2014. The study provides insights into policy investment drivers, applications, integration efforts, solution criteria, supplier criteria, vendor familiarity, and ratings of policy suppliers. Vendors mentioned include Alcatel-Lucent, Amdocs, Cisco, Comverse, EMC, Ericsson, Huawei, Juniper, Openet, Oracle/Tekelec, Redknee/NSN, Sandvine, ZTE, others. To buy the survey, contact Infonetics:



Download Infonetics’ 2013 market research brochure, publication calendar, events brochure, report highlights, tables of contents, and more at


Visit to register for upcoming webinars, view recent webinars on demand, or learn about sponsoring a webinar.

  • Data Center Firewalls: The New Performance Requirements (Dec. 10: Attend)
  • Unified Communications in the Cloud (Dec. 12: Attend)
  • Monetizing Subscriber Data to Drive Big Revenue (Dec. 17: Attend)
  • The Why and How of Integrating Policy and Charging Platforms (2014: Sponsor)
  • Incorporating Policy and Charging Control into SDNs (2014: Sponsor)
  • Leveraging Policy to Support CEM Strategies (2014: Sponsor)


N. America (West), Asia Pacific: Larry Howard,, +1 408-583-3335

N. America (East, Midwest), L. America: Scott Coyne,, +1 408-583-3395

EMEA, India, Singapore: George Stojsavljevic,, +44 755-488-1623

Japan, South Korea, China, Taiwan:


Infonetics Research ( is an international market research and consulting firm serving the communications industry since 1990. A leader in defining and tracking emerging and established technologies in all world regions, Infonetics helps clients plan, strategize, and compete effectively. View Infonetics’ About Us slides at

Copyright © Business Wire 2014

Infonetics Research
Shira Levine, +1-408-583-3381
Directing Analyst, Service Enablement and Subscriber Intelligence
Twitter: @shiralevine