BELLEVUE, WA -- (Marketwired) -- 12/05/13 -- Visible Technologies, the industry leader in social analytics and engagement for enterprise marketers and agencies, today announced a free webinar discussing the benefits of using social media data as marketing content in addition to using it to answer an organization's internal questions. Elizabeth Wilner, editor at Kantar US Insights, joins Visible in this webinar to present strategies to use social media to enhance customer engagement.
"Using Social Media to Build Customer Engagement"
When: Wednesday, December 11, 2013 at 1:00pm ET / 10:00am PT
What: Many organizations are not using social media data to its full extent. Most data collected from social media is being used to understand internal questions and issues, not to engage external stakeholders. Leading companies like Kantar (a WPP company, home to some of the world's leading research, data and insight companies) are using social media data as marketing content which has enabled them to continuously drive people back to their website. The free webinar will teach marketers how social media data is moving beyond simply monitoring a company's performance, how social media can help identify engaging themes for customers and strategies to align other content to social media themes to maximize impact.
Who: During this webinar, Elizabeth Wilner, editor for Kantar US Insights, will join Becca Ramble, Visible's director of account management. Elizabeth is currently responsible for the US web presence for Kantar. Becca leads Visible's account management practice working with clients to define social media analytic objectives and work in the platform to meet these needs.
Where: To register for the webinar, please visit: Using Social Media to Build Customer Engagement.
About Visible Technologies
Visible Technologies® is the industry leader in advanced social intelligence and engagement for innovative enterprises and agencies around the globe. Since its inception in 2005, Visible's patented platform -- Visible Intelligence® -- and Insights Services methodology have enabled marketing professionals and business leaders at Fortune 1000 companies to transform their social media programs. The combination of leading technology and services provides real-time consumer insights that impact business decisions and drive tangible results and ROI. Learn more about Visible at www.visibletechnologies.com.