COLUMBIA, Md. -- (BUSINESS WIRE) -- Merkle (www.merkleinc.com), a leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, today announced the appointment of Glenn Lapidus to senior vice president and general manager of Merkle’s High-Tech practice. The appointment supports the aggressive growth initiatives the company has for this sector, whose year-to-date revenue has increased 33% in 2013 over 2012. In this role, Lapidus will focus on infusing Merkle’s unique approach to delivering Connected CRM™ solutions as an important enabler for the company’s technology clients looking to create competitive differentiation.
Glenn Lapidus is an experienced executive with more than 23 years of global consultative experience where he has driven business growth and executed strategic solutions for clients within telecommunication, technology, aerospace and manufacturing industries. Lapidus joins Merkle from IBM, a globally integrated technology and consulting company, where he spent 11 years in a variety of senior level positions. Most recently, Lapidus was the general manager of growth markets application services where he was responsible for driving accelerated growth within various IBM practices, leading strategy and execution for multiple global IBM brands in addition to transforming business results within growth market unit (GMU) application services. Prior to IBM, Lapidus held leadership roles with Archstone Consulting, Deloitte Consulting and McDonald’s Corporation.
“I am excited to join the Merkle team and am eager to help High Tech clients build strategies that make the most out of every customer engagement,” said Lapidus. “With Merkle’s strong, industry-focused value proposition, brands in these sectors can maximize the value of their customer portfolios.”
“Glenn’s seasoned expertise of introducing cutting-edge technology and strategies to drive market penetration will be key as we continue to build our High Tech portfolio of clients,” said Patrick Hennessy, President, Vertical Markets, Merkle. “He will be an asset to Merkle’s senior leadership as we continue to drive strategic engagements for our technology clients here in the US and in the international markets.”
Merkle, a technology enabled, data driven customer relationship marketing (CRM) firm, is the nation’s largest privately-held agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 2,000 employees, the privately held corporation is headquartered in Columbia, Maryland with additional offices in Boston; Denver; Little Rock; London; Minneapolis; Montvale, NJ Nanjing; New York; Philadelphia; Pittsburgh; San Francisco; Hagerstown, MD and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.