ARLINGTON, Va. -- (BUSINESS WIRE) --
The Consumer Electronics Association (CEA)® today announced
the top executives speaking on the Brand Matters keynote to be
held at the 2014 International CES® on Wednesday, January 8,
11 a.m.-12:15 p.m. a.m. in the LVH Theater. Owned and produced by CEA,
the 2014 CES, the world’s gathering place for all who thrive on the
business of consumer technologies, will run January 7-10, 2014 in Las
This year’s panel will focus on: “All for One; and One for All.”
MediaLink’s Michael Kassan will interview Publicis and Twitter CEOs
Maurice Lévy and Dick Costolo, exploring the two hottest business
stories of 2013 and the marketing trends that surround them:
consolidation, data, and the interplay of computation and communication.
Following this interview, Kassan will moderate a panel with senior
industry executives from Facebook, Ford, MillerCoors and Salesforce.com,
discussing how these themes are impacting their interactions with their
Keynote Interview Executives:
Dick Costolo, CEO - Twitter
Costolo became CEO in
2010 and since then the global active user base has quadrupled to more
than 200 million monthly active users; the company has tripled in
size, and has opened offices around the world. Under Mr. Costolo’s
leadership, Twitter introduced "Promoted Tweets" — contextual
advertising based on user interests displayed in Tweets — to increase
revenue for the company. Twitter is today renowned as a real-time
platform that enables people and organizations to publicly share brief
messages instantly around the world, a vital tool in an increasingly
Maurice Lévy, Chairman and CEO - Publicis Groupe
joined Publicis in 1971 and was named Chairman and CEO in 1987, thus
becoming Publicis Groupe's second CEO since 1926. Under his
stewardship the Groupe has been transformed into a global powerhouse
of advertising and marketing agencies, notably via the 2000
acquisition of Saatchi & Saatchi and 2002 merger with Bcom3 (Leo
Burnett, Fallon, and StarcomMediaVest). He is also responsible for the
Groupe’s strategic focus on digital communication, with acquisitions
of Digitas in 2007, Razorfish in 2009, Rosetta in 2011 and LBi in 2012
— leading to the 2013 creation of DigitasLBi.
Scott Dorsey, CEO - Salesforce ExactTarget, Marketing Cloud
co-founded ExactTarget in 2000 with a vision to help organizations use
the then-emerging medium of email to connect with their customers and
drive business results. Since its founding, the company and its
technology have grown to power the digital marketing campaigns of many
of the world’s leading brands across email, mobile, social media, and
the Web. Mr. Dorsey has led ExactTarget from startup to one of the
largest cloud IPOs on the New York Stock Exchange in March of 2012.
Following salesforce.com’s $2.5 billion acquisition of ExactTarget in
July 2013, Mr. Dorsey was named the CEO of the salesforce.com
Marketing Cloud, which now includes Radian6, Buddy Media, social.com,
and ExactTarget’s suite of digital marketing products.
Andy England, Exec. Vice President and CMO - MillerCoors
is responsible for leading the company’s efforts in marketing,
communications, strategy, planning, and government affairs.
Previously, he was chief marketing officer of Coors Brewing Company.
Before joining Coors in February 2006, Mr. England spent more than 20
years in marketing and operations, driving profitable growth for some
of the world’s most recognized brands. Most recently, he was vice
president of international marketing and strategy at The Hershey
James D. Farley, Jr., Exec. Vice President, Global Marketing,
Sales and Service and Lincoln, Ford Motor Co.
Ford’s drive to connect even more closely with customers through
integrated global marketing, advertising, digital communications,
brand development and research. In addition to his global marketing
role, he leads the company’s global sales and service operations.
Prior to joining Ford, Farley was group vice president and general
manager of Lexus, responsible for all sales, marketing and customer
satisfaction activities for Toyota’s luxury brand.
Carolyn Everson, Vice President, Global Marketing Solutions -
Everson leads Facebook’s relationships with its
top marketers and agencies across the globe. She oversees a team of
regional leaders and the teams focused on global partnerships, Global
agencies and Facebook’s Creative Shop. Prior to Facebook, Ms. Everson
was the Corporate Vice President of Microsoft’s Global Advertising
Sales and Trade Marketing Teams.
The session will be moderated by Michael E. Kassan, Chairman and
CEO of MediaLink, a leading Los Angeles- and New York City-based
advisory and business development firm that provides critical counsel
and direction on issues of marketing, advertising, media, entertainment
and digital technology.
“We are excited to offer 2014 CES attendees this opportunity to hear
about the latest business trends – and their impact on consumers –
directly from some of the most pivotal leaders in the technology and
marketing industries,” said Gary Shapiro, president and CEO, CEA. “The Brand
Matters Keynote session will focus on the changing technologies,
platforms, and touch points that will be critical to the future of
advertising and media for the thousands of advertising and marketing
executives who attend CES.”
Brand Matters at the 2014 CES, sponsored by MediaLink and Adobe, is
designed to provide the marketing and advertising community a customized
CES experience. This program offers several events
tracks, as well as the invite-only CMO
Club to enhance brand executives’ experience at the International
CES. The 2014 CES will feature more than 3,200 exhibitors unveiling the
latest consumer technology products and services across 15 product
categories. For more information on the 2014 International CES, visit CESweb.org.
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