MONTEREY, Calif., Dec. 16, 2013 /PRNewswire/ -- Topturn Capital recently became the first hedge fund to launch a broad-based marketing video, following the overturn of a longstanding ban on marketing to the general public.
Almost instantly, the video has seen tremendous growth. 6,000 people watched the marketing pitch in four days, easily surpassing any other traditional hedge fund "marketing deck's" reach.
As a "first mover" in this new marketing space, the video received mixed reactions. While some suggested it lacks sufficient detail, Topturn co-founder Dan Darchuck reminded those in the hedge fund and private equity industries that they're now operating in an entirely new market environment.
"A marketing deck seen by a few highly informed industry experts might provide excellent detail, but will mean very little to the public and wider financial community," Darchuck says. "And it certainly won't spark their imaginations."
"That's why our first public outreach video is all about reaching a broader audience - with top-rate production, and an engaging storyline featuring a pro-surfer Joe Curren, instead of a dry finance expert."
Topturn's strategy has relied not upon the traditional instincts of the hedge fund world, but the experience and success of retail marketing. Big consumer brands provided the inspiration for the video, and even the most headstrong critic cannot deny that the idea is making waves in the industry.
"The changing regulatory environment has encouraged us to re-think everything we thought we knew about marketing," continues Darchuck. "This notion that the investment community won't respond to more standard marketing content is obviously not accurate. Of course, we still need to provide investors with the necessary details, but marketing is about starting those new conversations which can get you there."
ABOUT TOPTURN ?
Dan Darchuck and Greg Stewart have more than 50 years of combined experience in asset management and have gained recognition for their Omnistrat Fund - a systematic approach to alternative investing. By employing leading economic research and portfolio management technology to develop innovative strategies for managing risk and multiplying return, Topturn Capital has a proven track record of more than three years and currently manages more than $100 million AUM.
Both Dan & Greg are available for expert commentary on:
* Marketing post JOBS Act
* Private Asset Management
* Hedge Fund Market
* Private Wealth Advisement
Topturn Capital Official Website
Video with caption: "Topturn Capital Partners With Pro Surfer Joe Curren." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-20131121-TOPTURN2.mp4
SOURCE Topturn Capital