FRAMINGHAM, Mass. -- (BUSINESS WIRE) -- International Data Corporation (IDC) today hosted a Web conference, IDC Chief Marketing Officer (CMO) 2014 Predictions: The Emergence of the Chief 'Something-or-Other', highlighting the top 10 market predictions for the year ahead. Featuring Rich Vancil, Group Vice President, IDC's Executive Advisory Strategies, and Kathleen Schaub, Vice President, CMO Advisory Service, the session provided insight on long-term industry trends along with new themes on the horizon that will most impact the role of the CMO. The Predictions Web Conference Series is designed to help company leaders capitalize on emerging market opportunities and plan for future growth.
An audio replay of today's webinar will be available within 12 hours. To access the replay, please visit http://bit.ly/IDC_CMO_Predictions2014.
The Top 10 Predictions for Chief Marketing Officers are:
"Buyers are evolving their purchase practices faster than vendors are changing their marketing practices. It's not a matter of doing the same things better. The Chief Marketing Officer cannot avoid broader responsibility as the digital customer experience bursts traditional boundaries," said Kathleen Schaub, Vice President of the IDC CMO Advisory Service. "IDC predicts that by 2020, marketing organizations will be radically reshaped. The core fabric of marketing execution will be ripped up and rewoven by data and marketing technology."
For additional information about these predictions or to arrange a one-on-one briefing, please contact Sarah Murray at 781-378-2674 or firstname.lastname@example.org. Reports are available to qualified members of the media. For information on purchasing reports, contact email@example.com; reporters should email firstname.lastname@example.org.
About IDC Predictions
A hallmark of IDC's offering for three decades, the annual Top 10 Predictions reports provide our outlook on the IT market, across industries, in the coming year. During the next 60 days, IDC will publish dozens of Top 10 Predictions documents and host more than 50 events looking ahead to 2014. Please visit http://www.idc.com/predictions2014 for a complete listing.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 49 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.