CLEVELAND, Dec. 18, 2013 /PRNewswire/ -- CardinalCommerce, the global leader in consumer authentication, reports that the alternative payment brands on their platform enjoyed a 55 percent year-over-year increase in online sales secured by Cardinal during the first holiday shopping weekend. This compares to overall online sales being up 16.5 percent during the same period, according to IBM.
Alternative payment methods -- including leading brands PayPal, Bill Me Later, Amazon and Google Wallet -- are all available to merchants through one connection to Cardinal Centinel(®). This Universal Merchant Platform enables merchants to give online shoppers a choice of payment methods. According to the Get Elastic ecommerce blog, 59 percent of consumers will abandon a transaction if their preferred payment method is not an option.
"Shoppers are asking merchants to accept alternative payments for their purchases," said Tara Lavelle, Vice President of Marketing at Cardinal. "With one connection to Centinel, merchants can access more than 100 alternative payment options, including wallets with our Universal Wallet API(TM)."
Consumers are embracing alternative payments, which are expected to increase by $31 billion over the next five years, according to Javelin Strategy & Research. For certain buyers, alternative payments have become the dominant form of online payment, offering convenient usage and flexibility. For merchants, offering alternative payment options simply makes sense as more consumers shop on mobile devices.
Lavelle explained that Cardinal can "FutureProof" a merchant's business by enabling consumer authentication and emerging alternative payment methods through one connection. "The merchants who appreciate Cardinal the most are those who previously struggled with other solutions. They understand that without Cardinal's award-winning technology, experience and payment know-how, they risk losing orders," she said. "Our single-connection platform includes all the qualities that are critical to providing an easy, friction-free online shopping experience, such as latency monitoring, multiple data centers and device compatibility." For the full checklist of "Naughty and Nice" qualities to look for in a consumer authentication provider, visit the CardinalCommerce website.
Since 1999, CardinalCommerce has been the pioneer and global leader for digital commerce, normalizing payments through one connection. With its proprietary cloud-based payment platform, Cardinal enables global capability in consumer authentication, alternative payment services including digital wallets and mobile commerce.
Cardinal SafeCloud(TM) SaaS software platforms for merchants, banks, processors and transaction supply chain providers create friction-free interoperability among otherwise disparate and incompatible operating systems. Cardinal's platforms enable technology-neutral authentication across a wide range of applications. The Company's proprietary, patented solutions easily facilitate the addition of new technology for remote distribution channels through one connection. This allows merchants to securely accept payments from the entire financial transaction ecosystem.
CardinalCommerce is headquartered in Cleveland, Ohio and services a worldwide customer base from facilities in the United States, Europe and Africa. For more information, visit www.cardinalcommerce.com.
Vice President, Marketing