SAN FRANCISCO -- (BUSINESS WIRE) -- Cognitive Networks, a market leading provider of real-time services that power Enhanced TV on Smart TVs, today announced partnerships with app developers A Different Engine and Accedo. Through partnerships with interactive content creation and distribution platforms, app developers, advertisers, TV manufacturers, and content providers, Cognitive Networks has built out a first-of-its-kind Smart TV ecosystem for Enhanced TV. Working together, these ecosystem-fueling partnerships will allow programmers, service providers and advertisers to drive deeper engagement, increase programming ratings, advertising effectiveness, and provide new ad opportunities across the Smart TV ecosystem.
Cognitive Networks’ partnerships with A Different Engine and Accedo, combine with two additional Cognitive Networks’ announcements also made today, that further build out the Company’s Smart TV ecosystem for Enhanced TV. The additional partnerships add to Cognitive Networks’ relationships with leading TV manufacturers and content providers, establishing a complete Smart TV ecosystem to deliver Enhanced TV capabilities. Cognitive Networks’ Automatic Content Recognition (ACR) technology enables the delivery of a robust Enhanced TV experience for TV viewers, enabling contextually-related content to be displayed on Smart TVs in synchronization with its related television programming, enriching the viewing experience through engaging viewing capabilities. Enhanced TV is the ability for viewers to receive increased engagement and interactions with TV content through their Smart TV.
“Application development and implementation for a 10 foot viewing experience using HTML5, broadband connectivity and LG’s Magic Motion remote is a special art form,” said Michael Collette, CEO of Cognitive Networks. “These developers have great experience building for TV and have shown strong ability to take full advantage of what is fundamentally a new medium of expression and engagement. They will play a critical role in the delivery of great consumer experiences that will power the future of TV.”
A key part of this rapidly emerging ecosystem is Cognitive Networks’ ENGAGE™ API which allows application providers to launch opt-in based applications which are intelligently synchronized with live or time-shifted television. The integrated Smart TV delivers to consumers the features and capabilities they want to enhance their viewing experience. The company’s addressable service delivery enables advertisers to customize interactions and gives content producers and networks the ability to expand viewership, watch-time, and push deeper engagement.
Cognitive Networks Smart TV ecosystem for Enhanced TV will be on display at the International CES taking place in Las Vegas, January 7-10, 2014. Demonstrations by ecosystem partners will take place at the Cognitive Networks booth #80309 in the Gold Pavilion in front of the Las Vegas Convention Center (LVCC). A demo list will be released just prior to the show. For a list of demos or to schedule a meeting with Michael Collette of Cognitive Networks, please contact MartaWeissenborn@McgrathPower.com.
About Cognitive Networks
Cognitive Networks is a leading provider of real-time services powered by Automatic Content Recognition (ACR) technology, enabling the fundamental transformation of the way viewers consume TV while delivering a platform for content producers and TV networks to increase customer engagement, grow their audiences, and increase the value of the TV viewing experience for all audiences.
The company’s ENGAGE™ API allows Smart TVs to launch applications that are intelligently synchronized with live or time-shifted television, enabling ecosystem partners to add Enhanced TV capabilities to broadcast TV displaying on Smart TVs. With Cognitive Networks’ Engage, content providers can now provide consumers with fun, smart things to do while watching TV on their Smart TVs. For more information about Cognitive Networks, visit www.cognitivenetworks.com.
About A Different Engine
A Different Engine is a full service interactive design studio with offices in New York and San Francisco. We pride ourselves in delivering quality solutions that combine a great user experience, with a sophisticated design layer and a seamless blend of technology. We specialize in delivering custom solutions across web, mobile, tablet and connected TV platforms to create meaningful relationships between brands and consumers.
Accedo is the market leading enabler of TV application solutions. Accedo provides applications, tools and services to media companies, consumer electronics and TV operators globally, to help them deliver the next-generation TV experience. Accedo’s cloud-based platform solutions enable customers to cost-efficiently roll out and manage application offerings and stores for multiple devices and markets.
Accedo is a privately held company founded in 2004 by telecom and media entrepreneurs Michael Lantz and Fredrik Andersson. Accedo is headquartered in Stockholm, Sweden with branch offices in London, Madrid, New York, Palo Alto, Los Angeles, Hong Kong, Sydney, Santiago de Chile, and Cologne.