NEW YORK -- (BUSINESS WIRE) -- Evidon, the leading digital marketing intelligence company, announced today that Emily Riley has joined the company as its first Chief Operating Officer. Ms. Riley will drive Evidon’s marketing and company database operations, including spearheading the go-to-market strategy for Evidon Labs products and enhancing the marketing of Ghostery - the most popular transparency-enabling browser plug-in available to consumers online. In addition, as COO, Ms. Riley will play a key role in the further development of Evidon’s corporate strategy. She will be based at Evidon’s New York City headquarters.
“Emily leads teams that develop superior products and positions them effectively to clients, making her the perfect fit for where we are going as a company,” said Scott Meyer, Evidon’s Founder and CEO. “Her years as a respected industry analyst give her a deep perspective that enables her to act ahead of the market. Joining the company that ‘reveals the invisible web’ for its clients, Emily is a perfect fit for Evidon.”
Ms. Riley joins Evidon most recently from Audience Science where, as VP, Product & Marketing, she lead the company’s repositioning from an ad network into an industry-leading data management and media-buying platform. Ms. Riley led Audience Science’s corporate rebranding effort, product development, product marketing, and platform performance efforts. Prior to Audience Science, Ms. Riley built a strong reputation industry-wide during her years as an analyst at Jupiter and then VP and Research Director at Forrester Research after that company acquired Jupiter in 2008. She led Forrester Research’s Interactive Marketing research business, owning their fastest growing product as VP and Research Director.
“Evidon enables marketing leaders to see what’s actually happening on their website in real time and what’s causing them to lose money or data to competitors – like no other technology available today. What Scott and the great team at Evidon have built in the past four years deserves a great deal of admiration and respect,” said Ms. Riley. “With a unique data offering and an enterprise level clientele, Evidon is positioned for great success. I am very excited to join this company at such a pivotal time.”
Advertising Age first reported this today.
Reveal the invisible web.
Evidon grows businesses by delivering new and accurate intelligence on how the digital marketplace really works. With unprecedented insight into the marketing technologies that underpin the commercial internet, brands, agencies, publishers and technologies make more informed decisions that guide their data strategies and drive better results.
Evidon technology includes Ghostery®, the industry-leading consumer transparency tool. More than ten million Ghostery users worldwide have opted-in to GhostRank—the largest panel of its kind. GhostRank reports on data collection across 26 million web and mobile properties, providing the proprietary business data behind Evidon Labs marketing intelligence solutions.
Evidon also provides market-leading privacy controls for more than $2 billion of display media and e-commerce transactions annually that empower more than 150 million people a day to control how their information is used online.
For more information, please visit: www.evidon.com.