NEW YORK -- (BUSINESS WIRE) -- A new whitepaper from leading eCommerce and multichannel retail consulting firm FitForCommerce found that retailers who are quickly moving toward an omnichannel approach are placing a significant amount of effort on ensuring that their product information is accurate and consist across all touch points and channels. The paper titled PIM for Retailers: The Importance of Product Information Management in Omnichannel Retail discusses how consumers have assumed control of the buying process, resulting in extremely high expectations when it comes to the shopping experience.
To meet the demands of the hyper-connected and empowered consumer, retailers are rushing to establish additional sales and marketing channels to support their growing omnichannel strategy. However omnichannel strategies require more than simply adding additional channels. Delivering a superior shopping experience involves good product content that goes beyond simple product descriptions. The complimentary report’s distribution is sponsored by Stibo Systems, click here to view.
"At FitForCommerce, we regularly work with retailers who are facing operational challenges because they did not sufficiently consider the infrastructure or backend foundation before launching an eCommerce channel,” said John Kinsella, EVP, FitForCommerce. "Product Information Management carries a lot of weight in omnichannel retailing. As consumers travel interchangeably between channels, consistent, accurate and timely product information instills the trust that is so critical to achieving long-term customer loyalty."
Stibo Systems Quote
"Consumers are faced with an enormous amount of choices when it comes to how, what, when and where they opt to shop," said Christophe Marcant, Vice President of Product Strategy for Stibo Systems. "Stibo Systems' master data management solution improves profitability and increases customer satisfaction by helping online retailers to present information that is complete, accurate, consistent and easy to digest."
About Stibo Systems
Stibo Systems is the global leader in multidomain Master Data Management (MDM) solutions. Industry leaders rely on Stibo Systems to provide cross-channel consistency by linking product and customer data, suppliers and other organizational assets. This enables businesses to make more effective decisions, improve sales and build shareholder value. During the last 30 years, Stibo Systems has helped hundreds of companies to develop a trusted source of operational information. A privately held subsidiary of the Stibo A/S group, which was originally founded in 1794, Stibo Systems' corporate headquarters is located in Aarhus, Denmark. For more information, visit www.stibosystems.com.