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InsideView Strengthens Product Leadership, Appoints CRM Veteran Will Spendlove Vice President of Product Marketing

Companies mentioned in this article: InsideView

SAN FRANCISCO, CA -- (Marketwired) -- 01/13/14 -- InsideView®, the CRM Intelligence™ leader, today announced the appointment of Will Spendlove as Vice President of Product Marketing. An accomplished marketing veteran, Spendlove will drive strategic product marketing initiatives and sales enablement for all InsideView solutions, scaling to keep pace with high demand for InsideView CRM Intelligence worldwide.

An innovative thinker with two decades of experience, Spendlove joins InsideView from Salesforce.com, where he led product marketing for the Remedyforce product group. Spendlove led programs that doubled revenues in a three-year time span, and grew the customer base by a factor of six. Prior to Salesforce.com, Spendlove ran sales enablement at Embarcadero Technologies, and earlier, at Open Text/Vignette where he transformed the way marketing engaged with sales team. While at Vignette, he designed and implemented strategies and processes that were instrumental in the eventual acquisition of Vignette by Open Text.

Spendlove holds a master's in business administration from The University of Utah and a BA in broadcast journalism from Brigham Young University.

"I'm thrilled that InsideView continues to attract top talent from industry leaders based on our market leading position and momentum," said Brian Kelly, CMO of InsideView. "Will brings invaluable industry knowledge and results oriented marketing expertise to InsideView. We are thrilled to welcome Will to the team, and look forward to his contribution."

Additional Resources:

  • Read customer case studies to learn why more than 13,000 companies and 350,000 professionals choose InsideView to propel their sales productivity.

  • Follow @InsideView on Twitter or the InsideView Blog to learn more about the latest trends in social business.

About InsideView

InsideView provides CRM Intelligence™ to drive marketing, sales and account management results. We help you find better leads, win more deals and maintain and grow customers. InsideView provides the data, insights, and connections that make every prospect and customer conversation more relevant, valuable and productive. InsideView® is used by more than 350,000 sales and marketing professionals, and in over 13,000 market-leading companies including Adobe, Hub International, Franklin Covey, Rosetta Stone, and SuccessFactors. InsideView is headquartered in San Francisco, California. Follow @InsideView on Twitter or the InsideView Blog. For more information, visit www.insideview.com.

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