AUSTIN, Texas -- (BUSINESS WIRE) -- Second graph, second sentence of release should read: According to Invodo’s most recent E-commerce Video Benchmarks Report, video viewers on retail websites are 181% more likely to purchase than non-viewers (sted 81%).
The corrected release reads:
INVODO AND IBM PARTNER TO BRING REVENUE-DRIVING VIDEO TO RETAILERS AND BRANDS
Invodo is among the first commerce partners to join IBM’s Smarter Commerce ecosystem
Invodo, the e-commerce video experts, today announced the company has joined IBM’s Smarter Commerce ecosystem of partners, offering retailers using IBM’s Commerce platform a comprehensive solution for increasing revenues and customer value through product, how-to, and support video.
Consumers are increasingly turning to online video to assist with researching and purchasing products. According to Invodo’s most recent E-commerce Video Benchmarks Report, video viewers on retail websites are 181% more likely to purchase than non-viewers. Invodo’s video solutions have influenced over 53 million purchase decisions for more than 100 of the world’s largest brands and retailers.
The partnership is underpinned by a fully validated integration of the Invodo video platform with IBM® WebSphere Commerce, enabling retailers and brands to add revenue-driving video to their storefronts with little to no incremental IT costs and with the flexibility to adapt quickly to shifting shopper needs.
Invodo’s video solutions include strategy, scalable production services and a world-class video platform that includes advanced player functionality and a robust analytics engine to measure the impact that videos have on consumer behavior and to help further optimize video content.
IBM WebSphere Commerce enables marketers to deliver a seamless, omni-channel shopping experience through contextually relevant content, marketing and promotions, while extending their brand across digital and physical channels. WebSphere Commerce software is a leading electronic commerce solution designed to support virtually all enterprise business models while providing a rich, differentiated customer experience through a single platform.
Academy Sports + Outdoors, a Texas-based sporting goods chain, is one of several leading retailers that have integrated IBM WebSphere with Invodo to add compelling video across its online store and grow revenues.
“IBM is a leader in delivering compelling shopping experiences that allow businesses to differentiate themselves,” said Keith Blankenship, Invodo’s Director of Strategic Alliances. “This partnership gives IBM WebSphere Commerce customers access to the only e-commerce video solution with the ability to create video at scale, a video platform that can measure the sales impact of video, and the expertise to optimize video programs according to defined business requirements.”
“Our retail customers are increasingly finding that compelling and relevant video is a powerful way to meet and beat online shopping expectations,” said John Mesberg, Vice President, IBM B2B & Commerce Solutions. “Invodo’s powerful combination of strategy, production, technology and analytics is a key addition to the Smarter Commerce ecosystem of partners and allows WebSphere Commerce customers to further differentiate their brand and enhance the online experience of their customers.”
Online shopping is a highly visual, content-driven experience. Invodo educates and influences consumers by creating and delivering the world’s most powerful content. Invodo’s video programs combine strategy, production, and technology improves conversion rates, reduces returns, and increases consumer engagement. The Invodo video platform manages production workflow, delivers video SEO, and collects integrated analytics to drive ongoing optimization of video strategy. For more information, please visit www.invodo.com.