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Decision Diagnostics Announces Posting and Airing of Its New GenStrip Commercial Titled "A Winter Patchwork"

Companies mentioned in this article: Decision Diagnostics Corp.

LOS ANGELES, CA -- (Marketwired) -- 01/15/14 -- Decision Diagnostics Corp. (OTCBB: DECN), the exclusive worldwide sales, service and regulatory processes agent for the Shasta GenStrip™, the Green Glucose Test Strip, specifically designed to work with the Johnson & Johnson's (NYSE: JNJ) LifeScan Ultra family of glucose testing meters, today announced that its Pharma Tech Solutions subsidiary has completed and is airing in many regions in the U.S. its new commercial video titled "GenStrip: A Winter Patchwork." The video is available for viewing at: http://shastagenstrip.com/winter_ad.html or http://youtu.be/j0njOGSSKtQ.

The company will publish a media schedule for GenStrip: "A Winter Patchwork" just as soon as all previously purchased commercial spots for the GenStrip "A Patchwork of Life" spots are completed. The new GenStrip commercial will be played in many metropolitan areas beginning January 15, 2014 and running through the upcoming Winter Olympics and beyond. Time has been booked from 1:00 pm through 6:00 pm for all days of Olympics telecasts. In addition, the company has booked over 10,000 commercial plays during late night hours, where successful diabetes suppliers have dominated in the past.

DECN is also a leading provider of prescription and non-prescription diagnostics, home testing products for the chronically ill and a premier developer of revolutionary cell phone centric e-health products and technologies. DECN's FDA cleared Shasta GenStrip™ product was first introduced to the market in late 2012 as a lower cost (50%) alternative for user/owners of Johnson and Johnson LifeScan OneTouch® Ultra®, Ultra2® and Ultra Mini® glucose meters.

Forward-Looking Statements:
This release contains forward-looking statements about our business or financial condition that reflect our assumptions and beliefs based on information currently available. We can give no assurance that the expectations indicated by such forward-looking statements will be realized. There may be other risks and circumstances that we are unable to predict. When used in this release, words such as "believes," "expects," "forecasts," "intends," "projects," "plans," "anticipates," "estimates," "will" and similar expressions are intended to identify forward-looking statements, although there may be certain statements not accompanied by such expressions.

For further information about Shasta GenStrip, please visit the company's Web Sites: http://www.decisiondiagnostics.com or http://www.shastagenstrip.com or www.pharmatechdirect.com.

GenStrip™ test strips are a product of Shasta Technologies, LLC and are not manufactured, distributed, endorsed, or approved by nor associated with LifeScan®, Inc. a Johnson & Johnson® Company, manufacturers and distributors of the OneTouch® Ultra® Family of Meters and OneTouch® Ultra® test strips.


Contact:

Contact:

Decision Diagnostics Corp.
Keith Berman
(805) 446-2973
info@decisiondiagnostics.com