NEW YORK -- (BUSINESS WIRE) -- Aga Bojko, Vice President of GfK’s User Experience team, has authored the first book on applying eye tracking methods to making interfaces more effective. Eye Tracking the User Experience: A Practical Guide to Research—recently published by Rosenfeld Media—offers step-by-step advice on how to plan, prepare, and execute eye tracking studies; analyze eye movement data; and successfully communicate eye tracking findings.
The book will have its West Coast launch at a client reception on January 23rd at GfK’s recently unveiled UX testing facility in downtown San Francisco. Bojko will be on hand to discuss eye tracking and sign copies of her book (RSVP to receive a free copy).
“Bojko really knows her stuff, and she will tell you just what you need to know,” said Steve Krug, author of Don’t Make Me Think and Rocket Surgery Made Easy. “This is, as she has described it, ‘The book I wish I'd had when I was starting out doing eye tracking.’ What more can you ask for?”
Over the past ten years, Bojko has authored numerous articles and book chapters on eye tracking, as well as presented on the subject at many user experience conferences worldwide. She has conducted UX studies for dozens of clients in a variety of industries.
As part of GfK’s User Experience team, Bojko helps companies understand how users interact with almost any product or service, encompassing industries from health to automotive to consumer.
GfK is one of the world’s largest research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion.