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Legend Advisory Corporation Announces Wealth Management Platform

Companies mentioned in this article: Legend Advisory Corporation

PALM BEACH GARDENS, Fla. -- (BUSINESS WIRE) -- Legend Advisory Corporation (Legend), a registered investment adviser, announced today the unveiling of a comprehensive wealth management platform for their financial advisers. The Guided Portfolio Solutions (GPS) platform is designed to provide financial advisers a streamlined approach to conducting fee-based investment management, from the client proposal, through account implementation, trading, performance reporting and ongoing support. The open-architecture system helps advisers simplify and increase the efficiency of their advisory business.

GPS first debuted at Legend’s sister firm, First Allied Securities, Inc. (First Allied). Legend leveraged the research and development First Allied performed when they implemented the GPS platform, allowing for a quick and smooth rollout of the same technology. “Being affiliated with First Allied has allowed us to leverage and integrate various comprehensive and successful platforms such as GPS,” said Vere Reynolds-Hale, National Sales Manager of The Legend Group®.

Mr. Reynolds-Hale added, “Providing our advisers with a customized advisory platform now allows them to offer a fully integrated solution with enhanced capabilities and a broad selection of money managers for their clients. We are committed to the growth of our advisers’ businesses, and this is just another example of us providing the tools for them to achieve this.”

Through GPS, advisers at Legend can help clients tailor their investment plans based on individual risk tolerances, goals and objectives in a consistent manner, across all investment products residing on the platform. GPS leverages a variety of asset management firms and strategies to allow a significant degree of customization at both the product and client levels. In just a few quick and easy steps, advisers can use an intuitive Web interface to generate client proposals based on their individual client needs. Additionally, the same interface allows for consolidated performance reporting across all accounts into a single deliverable for each and every client.

Miralda Gingrich, President of Advisory Services Corporation, a Legend affiliate, said, “The GPS platform not only offers clients the ability to manage their assets in an efficient yet sophisticated manner, they also have the ability to choose from many strategists and hundreds of separate managed accounts.” Ms. Gingrich added, “The diversity of choices combined with the ease of use allows advisers to more effectively address their clients’ objectives.”

Legend Senior Vice President Regina Rudnick added, “GPS was designed with the intent to help our advisers build effective portfolios that meet their clients’ needs and manage accounts more efficiently, thus increasing productivity and, ultimately, profitability. This easy-to-use platform gives our advisers the flexibility to offer what they believe is best for each individual client.”

Legend Advisory Corporation announced the debut of a new product, the Absolute Return Portfolio, at the launch of GPS. The Absolute Return Portfolio, available on the GPS platform, allows for a wider universe of asset classes without fixed asset weightings of traditional asset allocation approaches. This progressive strategy may be a valuable tool for investors to complement a traditional asset allocation portfolio.¹

First Allied Holdings Inc. Family of Companies

RCAP Holdings, LLC purchased First Allied Holdings Inc. in September 2013. First Allied Holdings’ subsidiaries include the Legend and the First Allied families of companies.

The Legend Group of Companies is composed of a broker/dealer, a registered investment adviser and a third party administrator—Legend Equities Corporation, Legend Advisory Corporation and Advisory Services Corporation, respectively. Legend was founded 50 years ago and is rooted in the development of retirement plan products and services. Through the years, Legend has significantly influenced the evolution of the 403(b) retirement plan marketplace. Now, they are a full-service investment planning firm and a leading provider of unique investment services and innovative retirement planning solutions.

The First Allied companies provide brokerage, investment advisory, asset management, insurance, retirement plan design, technology, training, and support services to nearly 1,000 independent financial advisors located throughout the U.S. Founded in 1994, First Allied Securities, Inc. is a full-service, independent broker/dealer with a history of offering an array of diverse products and services that include proprietary strategies and portfolio construction methodologies as well as renown industry experts. Additional First Allied business units include: First Allied Advisory Services, a registered investment adviser; First Allied Asset Management, an investment management firm; First Allied Retirement Services, a qualified plan design and third party administrator of employee benefit plans; and First Allied Insurance Services.

For more information about The Legend Group or Legend Advisory Corporation, please visit and To learn more about all First Allied companies, visit

¹An absolute return strategy may not be suitable for all investors. You should consider your investment objectives, risk tolerance and time horizon carefully before investing.

Advisory services offered by Legend Advisory Corporation, a registered investment adviser.

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Legend Advisory Corporation
Erika DeBlasi, 561-694-0110