FOLSOM, Calif., Jan. 28, 2014 /PRNewswire-iReach/ -- NextBee's focus on continuously improving the referral user's experience has once again proved an effective strategy with the implementation of its PACE Methodology. This advanced approach to user engagement was developed by observing the effects of different incentive strategies, as well visual and written communication methods, on referral program users across multiple industries and markets. The results are a series of principles for creating and encouraging valuable user interactions that can be successfully used to further the goals of any referral program.
PACE - Personal, Adaptive, Controlled, Exciting
A robust referral program recognizes that every user is different, and personalizes its approach to each. It knows how active the user has been, how long they have been engaged, and can adapt its incentives in response to both. It controls the energy of an ever-growing community, by directing each user's best efforts towards the engagement that is likely to prove most rewarding (for both the user and the company). It knows which incentives and rewards have proved successful in the past, and maintains excitement by offering ever-expanding options, including new ways of earning rewards for users to explore.
A, "Level UP," gamification structure can drive smaller actions that turn into several quality referrals. Secure single sign-on technology means no one has to remember yet another username and password, and you can automatically enroll your current customers easily. Cross-channel entry points allow for complete integration of your user account system, Facebook, and order confirmation pages, as well as specialized micro-sites. NextBee's PACE methodology offers an approach to designing a referral program that seamlessly integrates into the activities your customer's already enjoy, where they enjoy them.
"With PACE, we continuously focus on our end-users, through the online activities they demonstrably prefer," says Ashish Mohole, Founder and CEO of NextBee, "When a referral program responds to all user activity, it demonstrates that you value that user and each referral they make. We find that this approach can be a powerful driver of referral program growth."
-- Keeps the engagement activities exciting - whether it's bigger rewards, greater recognition or, most likely, both, keeping your referral program users returning for more always involves a multi-pronged approach. -- Allows for easy controls - track user activities by a variety of means, including mobile engagement and offline through printed cards. -- Helps the program to adapt by design - from triggering rewards on special anniversaries, such as the date of a user's first purchase, to implementing a leaderboard for friendly competition, a robust referral program grows alongside its community. -- Establishes personal touch points - a fully personalized program connects with its users on an emotional level, and makes them feel great about joining an active community of budding brand advocates.
For a limited time, NextBee is offering free access to its recently published, Referral Program Powered by PACE Methodology. This valuable introduction to NextBee's approach to developing leading referral programs can help any engagement program accelerate its potential and achieve remarkable growth.
Well over 300 restaurants, retail consumer companies, B2B providers, professional sports franchises, insurance and financial corporations, and leading communication companies entrust NextBee with their customer relationships. Each looks to NextBee for the best way to leverage their unique products and engage a variety of customers, employees, and other affiliates through advanced SaaS automation that still allows for a hands-on approach.
Demonstrations of NextBee's referral program features are available. Visit NextBee for more information and to schedule a personalized demonstration.
NextBee is a cloud-based software provider focusing on lead acquisition and customer engagement programs. NextBee seeks to build an army of loyal customers who actively engage your brand with excitement and passion. We provide proven value and solutions that work. Resulting in not only customer engagement, but engagement that drives sales. NextBee promotes easy analysis of exactly which customers, rewards, and types of activities are most likely to determine success. Our efforts allow our partners to optimize spending and benefit from the maximum ROI. NextBee creates and rewards excellence, always.
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SOURCE Next Bee Corporation