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California Attorney General’s Office Joining Evidon for Instructive Webinar on California Online Privacy Protection Act (CalOPPA)

Companies mentioned in this article: Evidon

NEW YORK -- (BUSINESS WIRE) -- Evidon, the leading digital marketing intelligence company, announced today that its Privacy Officer, Todd Ruback, will join Joanne McNabb from the Office of the California Attorney General, Genie Barton, Vice President and Director, Accountability Program of the Advertising Self-Regulatory Council of the CBBB, and Heather Sussman, Co-chair of the Privacy Practice, McDermott, Will & Emery in a webinar with the California Attorney General’s Office hosted by Evidon. Scheduled for this Friday, January 31, at 2:00 PM ET, this webinar is designed to educate the business community on the California AG's soon-to-be released recommended best practices for compliance with the California Online Privacy Protection Act (CalOPPA).

Registration and other details for this webinar can be found here.

“We’re hoping to help participants learn how the leading privacy regulator is thinking about transparency and what companies should be doing to remain in compliance,” said Ruback. “It’s a great opportunity for anyone doing business in California to stay abreast of what has always been the bellwether state in privacy regulations.”

About Evidon

Reveal the invisible web. Evidon grows businesses by delivering new and accurate intelligence on how the digital marketplace really works. With unprecedented insight into the marketing technologies that underpin the commercial internet, brands, agencies, publishers and technologies make more informed decisions that guide their data strategies and drive better results. Evidon technology includes Ghostery®, the industry-leading consumer transparency tool. More than ten million Ghostery users worldwide have opted-in to Ghostrank™—the largest panel of its kind. Ghostrank reports on data collection across 26 million web and mobile properties, providing the proprietary business data behind Evidon Labs marketing intelligence solutions. Evidon also provides market-leading privacy controls for more than $2 billion of display media and e-commerce transactions annually that empower more than 150 million people a day to control how their information is used online.

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