MIAMI -- (BUSINESS WIRE) --
organizer of the 10th
Annual New Mainstream Business Summit, announced that it has
compiled its most influential lineup of world business leaders to
convene on attracting and retaining New Mainstream consumers.
Comprised of emerging ethnicities such as Hispanics, Asians and African
Americans, New Mainstream consumers will account for more than 40
percent of the U.S. population by 2020 and nearly all of consumer
spending growth into the forseeable future. These groups represent
trillions of dollars in spending per year – yet most businesses are not
reaching them effectively.
Summit attendees will become well-equipped to capitalize upon this
business opportunity, through guidance by many of the most competent
leaders in the multicultural business community. The summit allows
attendees to learn from the experience of many well-known brands and
successful marketers. Among the presenters are the following:
Sol Trujillo, Global CEO Emeritus, US West, Orange, Telstra –
Sol is a global CEO emeritus, having served as chief executive officer
of US West , Orange (Europe) and Telstra (Australia). Today, Sol
serves on several corporate boards, leads his own philanthropic
organization, plus an avid investor and high-stakes deal maker.
Hal Gronfein, VP of Marketing for USA and Canada at Moneygram
International – a global marketing veteran, Gronfein will share
how their global perspective of the multicultural market has shaped
their experience and program success.
Navaneet Dutt, Strategic Consultant for Marketing Knowledge
Management at Humana – will share his insights and experiences in
creating and executing strategies to help Humana agents connect with
and provide services for low-income Hispanic, and African-American
Mariela Ure, SVP, Hispanic Segment Strategy, Wells Fargo Bank – a
corporate strategy director, Ure will share her organization’s
approach and success to attracting the Hispanic segment, on behalf of
one of the largest retail banks in the U.S.
Ed Hudson and Angel Colon, Kroger –Kroger is the leading grocer
in the U.S. with over three thousand stores and well-known brands such
as Ralph's, Food 4 Less and Kroger. This grocery giant is at the
leading edge of analytics and consumer insights, discussing why
cultural targeting is key to their success.
Andy Kamlet, I-Behavior, Mark Lopez, Google and Christian Martinez,
Facebook – Three digital media experts at the world’s most
renowned technology companies will share the latest tools and
strategies for targeting otherwise unreachable the New Mainstream
segments with web-based advertising.
Alex Lopez-Negrete, founder & CEO of Lopez Negrete Communications
– the founder of one the nation’s largest Hispanic advertising
agencies, and former Agency Executive of the Year will lead a panel
addressing the Hispanic market.
Nita Song, CEO of IW Group – the leader of a national
advertising agency focusing on attracting Asian American consumers.
Song is also a board member for the Asian American Advertising
Federation (3AF) and will lead a panel of top brands who are investing
in the Asian American consumer such as McDonald’s, Walmart and Warner
McGhee Williams Osse, Co-CEO of Burrell Communications Group –
an African American marketing leader of one of the most
highly-regarded multicultural advertising agencies, will lead a panel
of brand representatives as well as behavioral and demographic experts
Pepper Miller and Marilyn Stephens.
The New Mainstream Business Summit will take place at the Conrad Hotel
in Miami from March 11-13, 2014. For more information on agenda, venue
and registration, visit the
full event page at Geoscape.com.
Geoscape provides automated intelligence systems, unique data products,
research and analytic services for companies seeking to tap into the
growth of new mainstream consumers in the U.S., Canada and Europe. The
online Geoscape Intelligence System (GIS), the DirecTarget® database
enrichment system and a variety of geo-demographic, consumer, business
and media databases enable actionable insights that lead our clients to
gain significant business advantages. Geoscape is a privately held
company owned by NMS Capital and Cesar M Melgoza, Founder & CEO, and is
headquartered in Miami.
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