SAN FRANCISCO -- (BUSINESS WIRE) -- Blueocean Market Intelligence, a global research and analytics firm, announced today that key senior executives will present at the Insight Innovation eXchange Europe 2014 in Amsterdam and Text Analytics World 2014 in San Francisco.
At IIeX EU 2014, a two-day international event focused on marketing insights, CEO Kumar Mehta, Ph.D, will present “Superior Insights through Information Integration: Putting 360 into Practice” on Wednesday, February 19 at 11:20 a.m. He will discuss the future of research and the evolution toward synthesis, which is especially important for research and marketing departments tasked with analyzing a copious amount of data every day, from primary market research and social media to secondary and transactional data. Using real case studies, Mehta will reveal how applying a holistic 360 approach can produce better insights for greater business impact, and discuss common myths surrounding typical departmental challenges – time, money, access - when applying this integrated approach.
“Companies today are amassing enormous amounts of data from a wide variety of sources, but a searchable repository and basic meta-analysis is just not good enough,” said Mehta. “Researchers and marketers need to gain the most value possible from the data and information they have in their possession by using a 360 lens to produce a complete picture.”
During Text Analytics World 2014, Durjoy Patranabish, senior vice president, and Payel Dutta Chowdhury, data scientist, will lead a session titled “Normalizing Sentiment in Multilingual Contexts” on Monday, March 17 from 11:20 a.m.-12:05 p.m. Since many of the resources and computational methods for sentiment analysis were designed for the English language, some question the value of applying these tools to mine opinion in other languages. During their session, Patranabish and Chowdhury will explore various methodologies for normalizing sentiment analysis with respect to multilingual resources and across English varieties.
“The importance of sentiment analysis is skyrocketing right alongside the growth of social networks, email and chat conversations, online forums, blogs and social media, providing a huge stream of consumer opinion to measure and analyze,” said Patranabish. “At the same time, it’s important to understand subtle cultural and multilingual nuances to gain true insights into consumer sentiment.”
For more information and to register for the shows please visit:
About Blueocean Market Intelligence
Blueocean Market Intelligence is a leading next-generation services organization with a deep focus on data analytics, social intelligence and market intelligence. Combining the talent, speed and cost benefits of a flat world, with vast experience in scalable delivery, Blueocean Market Intelligence delivers richer, more actionable insights to multinationals across all major industry sectors.
Blueocean Market Intelligence is part of the Cross-Tab group of companies (Cross-Tab Marketing Services, Informate Mobile Intelligence and Borderless Access Panels), that includes more than 700 professionals specializing in data analytics, social intelligence, market intelligence, mobile and emerging markets. To learn more, visit www.blueoceanmi.com.