VIENNA, Va. -- (BUSINESS WIRE) -- In a post-game analysis of Super Bowl XLVIII, AddThis has identified the advertisers, celebrities and key moments from the game that generated the most buzz and online consumer engagement during the game.
AddThis is the world’s largest content engagement platform and its tools helped advertisers, publishers and brands drive targeted content engagement that reached over one trillion page views in 2013. According to AddThis data, trends seen during Super Bowl XLVIII include:
Food & Beverage Advertisers
The Game and the Fans
The AddThis content engagement platform reaches over 97 percent of the online population in the U.S. alone. The company regularly measures activity across the Web and consumer interactions on social media including sharing, following, pinning, tweeting, emailing, and clicks generated by shared content.
“Each year, we see more content engagement during the Super Bowl across the Web and across devices. Not only do consumers watch the game and the ads on their televisions, but they keep their devices at the ready to engage with that content,” said Scott Allan, chief marketing officer, AddThis. “These engagement trends provide valuable insight that can help advertisers and publishers more effectively reach their target audience while creating a more relevant, more enjoyable Web experience for consumers as we help brands and publishers match interests with content.”
AddThis personalizes the Web with powerful, easy-to-use content engagement tools, APIs and services. Reaching over 1.6 billion unique consumers monthly, AddThis tools are used by over 14 million domains worldwide to power social sharing, increase overall engagement, boost traffic and provide behavioral insights. Our proprietary technology processes more than 300 terabytes of data daily allowing AddThis to provide brands with sophisticated audience models and Web-wide consumer insights that enhance paid, earned and owned media strategies.