NEW YORK, Feb. 3, 2014 /PRNewswire/ -- Harvard Business Review's "How Valuable is Word of Mouth" study quantified what many brand marketers already know: brand advocates and evangelists spend--and recommend--more. With more and more of a brand's target audiences turning to social channels for research during the buying cycle, it would not be an understatement to say that digital engagement has revolutionized Word of Mouth marketing.
New Channels: New Authority
Consumers are no longer relying solely on advice from family, friends, neighbors and coworkers--they are sourcing advice from strangers on the Internet, whom they "trust" based on the person's expertise or personal brand. Brands are making use of these social influencers to promote their products--but are they missing out on growing dedicated brand advocates from their existing customer base? Satisfied clients can be transformed into brand advocates, and increase brand reach and credibility with new audiences.
Create Influencers from Existing Customers
PR Newswire & Business Development Institute's upcoming Influencer Marketing Forum, on February 6, 2014, at 8:30AM ET at The McGraw-Hill Conference Center, will demonstrate how leading brands are incorporating influencer marketing into their larger strategy. Expert speakers will offer best practices for harnessing brand advocates for ROI beyond retweets, likes and other social shares to actually boost sales.
To register for the event, click here: http://prn.to/InfluencerMarketing
PR Newswire is offering members a special discounted rate of $175 with promo code PRN.
The summit will address the following questions:
-- How do brands identify and activate untapped social advocates? -- How do you distinguish between key influencers and those that generate less impact? -- How do you measure engagement, influencer activity, reach, and sentiment? -- What is the difference between amplification metrics and ROI? -- How do you create an influencer marketing strategy? -- What are the best influencer marketing tools and technologies?
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