NEW YORK, Feb. 5, 2014 /PRNewswire/ -- Gary Delfiner, former President of Screen Media Digital and creator of Popcornflix(TM), has been tapped to become Chief Digital Officer of app development company, Float Left Interactive, announced today by Tom Schaeffer, Founder and CEO of Float Left. Delfiner will be responsible for creating the new "Digital Consulting Services" division of the company, including working with Float Left clients on their digital strategy and monetization of apps developed by the company. In addition, Delfiner will open and manage the expansion of the Float Left New York office in the second quarter of 2014.
"Gary brings a unique and valuable perspective to our clients given his extensive expertise and success in creating one of the highest profile channels in this business," says Schaeffer. " Offering this level of publishing expertise to Float Left clients can short circuit their learning curve significantly."
Founded in 2009, Float Left is a full-service app development company headquartered in Jupiter, Florida. The company is best known for its development of over 120 Roku ® channels in addition to creating apps for Connected TV, iOS, Android, and web-based platforms.
"Our goal is to continue to create high performance apps AND help our clients build their business at the same time," says Delfiner. "Expanding our presence in New York City will be a big part of that dedication."
Popcornflix(TM) is a trademark of Screen Media Ventures, LLC. All rights reserved.
Roku is a registered trademark of Roku, Inc.
About Float Left Interactive
Float Left Interactive is a full-service app development company providing application solutions that enable media companies to deliver a next-gen video experience, connect with their audience, and monetize across any connected device - smart TVs, set-top boxes, mobile, tablet, web, and gaming consoles.
More information about Float Left Interactive is available at http://www.floatleftinteractive.com.
SOURCE Float Left Interactive