SAN DIEGO -- (BUSINESS WIRE) -- Anametrix, the first cloud-based, real-time marketing analytics platform, today welcomes Barry Parshall, veteran marketing and analytics leader, as SVP of product management. Parshall leads the company’s product strategy to extend real-time, multichannel-analytics capabilities that enable decision support for Global 2000 marketing organizations.
Pelin Thorogood, president and CEO of Anametrix
“Our customers will benefit greatly from the deep insight, experience and passion Barry Parshall brings to marketing analytics. He was on the front lines of innovation in business intelligence and web analytics and has experienced the massive transformation in the analytics market first hand. His sensitivity to rapidly changing client needs, combined with his intimate knowhow of the latest advancements, will ensure Anametrix continues to deliver the highest value solutions to our clients.”
Jim Sterne, president, Target Marketing, and founder, eMetrics Summit and Digital Analytics Association
“In the dozen years I've known Barry, he has been a beacon of clear thinking and even clearer communication. He really understands the complex details of deriving insight from data and knows how to convert that understanding into valuable products.”
LinkedIn for Barry Parshall: http://www.linkedin.com/in/barryparshall
Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com.
Anametrix is a trademark of Anametrix. Other company and product names are trademarks of their respective owners.