PALM DESERT, Calif. -- (BUSINESS WIRE) -- Today, the Interactive Advertising Bureau (IAB) announced the winners of its 2013 Sales & Service Excellence Awards. Applauding outstanding leadership and performance, the IAB Sales Awards are bestowed upon individuals and organizations that have demonstrated significant success in interactive advertising sales, as determined by a survey of executives in the interactive advertising buying community, both agencies and advertisers. The IAB Service Excellence Awards recognize exceptional member contributions to IAB industry-related initiatives. The announcement was made at the 2014 IAB Leadership Meeting: “Marketing 2020: The Digital Agenda” at the JW Marriott Desert Springs Resort & Spa in Palm Desert, CA.
Sales Excellence Awards
The IAB Sales Executive Council oversees the Sales Excellence Awards program. In partnership with Advertiser Perceptions, Inc., a noted research firm specializing in the agency and marketer communities, the IAB Sales Executive Council determined which awards would be given and developed the criteria for the awards. Advertiser Perceptions, Inc. then deployed and fielded a two-part customer feedback survey to identify the sales organizations and individuals who are viewed by the ad buying community as achieving the highest standard of excellence.
Approximately 600 agency and marketer decision-makers responded across two waves of research. The respondents represented a broad cross-section of verticals, including Automotive, CPG, Financial, Retail and Travel. Each individual respondent spent at least $1 million on interactive advertising over the last year.
2013 Sales Excellence Award Winners include:
“These Sales Excellence Award honorees have proven themselves admirably on an incredibly competitive and complex playing field,” said Sherrill Mane, Senior Vice President, Research, Analytics and Measurement, IAB. “Their stellar sales achievements are only made more remarkable, when you consider that these awards are determined by buy-side executives, who recognize their talent and dedication to the needs of advertisers and agencies.”
Service Excellence Awards
The IAB Service Excellence Awards honor individual members who have exhibited strong leadership and provided an exceptional contribution to one or more significant, completed IAB initiatives over the last year. They are selected from participants in 20 IAB councils and committees and dozens of working groups.
“Winners of this year’s Service Excellence Awards represent an unwavering commitment to the betterment of the interactive advertising industry — to the benefit of stakeholders across the spectrum,” said Julie Van Ullen, Vice President, Member Services, IAB. “We celebrate each of their achievements today, looking forward to their continued accomplishments in the digital marketing arena in the years to come.”
2013 Service Excellence Award Winners include:
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit iab.net.