AUSTIN, Texas, Feb. 10, 2014 /PRNewswire/ -- TREW Marketing, a full-service marketing agency uniquely serving engineering and scientific companies, today launched the fourth in its free Smart Marketing for Engineers ebook series titled Lead Generation. Following the company's other ebooks in the series, Lead Generation provides an overview of the transformation happening in marketing today and an in-depth, step-by-step guide to help business, sales and marketing leaders targeting technical audiences evolve their marketing strategy to effectively generate qualified leads in today's content-focused, online environment. With a foreword by marketing automation software leader HubSpot, the ebook also includes best practices to segment and nurture leads to convert to opportunities for sales, and real-world case studies to illustrate the process in action.
"Business leaders want a consistent flow of high-quality leads, but often aren't sure how many leads they need or how to efficiently find them," said Rebecca Geier, CEO and Co-founder of TREW Marketing. "Based on our decades of experience developing lead generation programs for our clients, this new ebook details the methodology we use as well as best practices and case studies to show how effective lead-generating programs work in today's transformed marketing environment."
Smart Marketing for Engineers Ebook Series
Lead Generation is the fourth in TREW Marketing's free ebook series, Smart Marketing for Engineers. With the agency's focus working with businesses that target technical audiences in areas ranging from test and measurement to embedded design and information technology, the series provides business, sales and marketing leaders with the information and trends to stay on top of marketing best practices. Other books in the series include Building Your Foundation, Product Launches and Website Redesign.
TREW Marketing Lead Generation Services
-- Lead generation program development -- Website redesign -- Marketing automation software implementation -- Content planning and promotion
About TREW Marketing
TREW Marketing, headquartered in Austin, Texas, is a full-service B2B marketing firm uniquely serving leading engineering and scientific companies that target technical markets such as test and measurement, industrial control and automation, embedded design, IT and life sciences. TREW uses decades of specialized experience to create custom marketing programs that help clients efficiently and effectively achieve business and sales goals. TREW takes an integrated approach using a wide array of marketing services, including: brand identity; positioning and messaging; marketing strategy and planning; website strategy and design; lead generation and content marketing programs; search marketing; public relations and social media strategy and management.
Contact: Karen West, TREW Marketing, email@example.com, 210.842.3895
SOURCE TREW Marketing