NEW YORK, Feb. 13, 2014 /PRNewswire-iReach/ -- Converseon, the leading social consultancy, announced today that Joel Rubinson, former Chief Research Officer at the Advertising Research Foundation ("ARF") and well known market research thought leader, has joined the Company's Advisory Board and will act as a project strategist to key clients.
"With the marketplace demanding even greater sophistication and analysis from social data, Joel brings the experience, passion and knowledge needed to help our clients take social research to the next level," said Rob Key, CEO of Converseon. "Converseon and Joel have both been recognized as driving innovation in the marketplace. By joining together, Joel will help us take that innovation to the next level as we extend social data into new and exciting areas."
At the ARF, Joel drew industry attention to transforming research practices by harnessing the insights power of listening to social media conversations. Prior to the ARF, Rubinson was the Chief Research Officer at the NPD Group for many years, leading the creation of tools for brand equity management, new product forecasting and category management; and designing data collection and sampling methodologies when NPD changed from paper diaries to online research. Professor Rubinson began his research career at Unilever.
"Today virtually all leading brands are becoming social in their marketing, their customer service, and even in commerce. Marketing research must learn to track brands and test campaigns in social ways as well. Social media is a key data stream for data science to drive up marketing productivity", says Rubinson.
"Converseon has a long history of innovation and is a perfect partner for me to assist brands in transforming marketing research." Rubinson added.
For over a decade, Converseon has helped leading brands drive breakthrough business results through award winning social intelligence technologies, consulting and engagement services During that period, it has gleaned an enviable reputation for innovation and excellence. In recognition of the growing demand for its advanced social intelligence and custom, bespoke text analytics capabilities, Converseon recently began offering its advanced ConveyAPI technology through a newly-formed subsidiary, Revealed Context, winner of the Dataweek Award for Top Innovator in Social Data Mining for its "ability to provide human level precision and the speed and scale that only software can provide." Converseon was recently named Strong Performer in the Forrester Wave: Enterprise Social Listening Platforms Q1 2014 and scored overall highest for its consulting and analysis, data processing and sentiment analysis (tied). For more information please visit www.converseon.com or follow the company on Twitter @converseon.
Media Contact: Rob Key, Converseon Inc., 212-2134297 x321, email@example.com
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SOURCE Converseon Inc.