CAMBRIDGE, MA -- (Marketwired) -- 02/20/14 -- Pegasystems Inc. (NASDAQ: PEGA), the leader in Business Process Management (BPM) and a leading provider of Customer Relationship Management (CRM) solutions, today announced the latest version of its Next-Best-Action Marketing solution. This new solution has enhanced outbound capabilities so that marketers can better target customers in the mobile channel by defining specific geographic locations to help deliver real-time offers at the location where a customer interacts with a business.
With Pega, marketers have direct control over driving profitable and customer relationship building customer strategies, including differentiation, branding, retention, upsell and cross-sell. This latest release of Next-Best-Action-Marketing enables companies to have a connected customer conversation, across channels with the ability to adapt in real-time to help ensure a targeted offer is presented to the appropriate customer. This Build for Change® philosophy is incorporated into the new features for mobile, with Apple Passbook, integration and dynamic microsite capabilities to further target and converse with a customer over multiple channels and devices.
Pega Next-Best-Action-Marketing delivers a unique set of capabilities that address the evolving needs of today's marketing organizations, empowering marketing executives and marketing analysts to rapidly capture, design and execute the best customer strategy for each given situation and communication channel, blending traditional campaigns with contextual and event-driven real-time offers. The system dynamically adapts to the customer's goals and the company's objectives, balancing both to ensure the best possible outcome of each interaction, regardless of communication channel. Pega Next-Best-Action-Marketing, like all Pega solutions, is available for deployment on-premise or within the Pega Cloud.
Quotes & Commentary:
"Marketing Campaigns are evolving, as they are becoming more customer centric and utilizing big data with predictive capabilities to drive the right conversations across channels. Organizations can now leverage contextually appropriate and profitable offers at the right time via mobile, a powerful tool for today's marketers," said Ed Burek, Director of Product Marketing at Pegasystems. "Our new version of Pega Next-Best-Action-Marketing helps make it easier for companies to engage customers and personalize offers based on the location that a customer chooses to interact with a business. Combining geolocation with predictive and adaptive analytics provides game changing capabilities for today's marketers to provide the right information, drive revenue, reduce churn and build lifetime value. Pega enables the CMO to meet ever increasing expectations of their organizations, the market and the customer."
Highlights & Key Facts:
Pega Next-Best-Action-Marketing, manages customer relationships across inbound and outbound channels. The solution continuously evaluates the customer, situation and overall business goals to dynamically recommend relevant actions or offers with features such as:
Pegasystems Build for Change® technology is the heart of better business software. It delivers business agility and empowers leading organizations to rapidly close execution gaps and seize new opportunities. Pegasystems is the recognized leader in business process management and is also ranked as a leader in customer relationship management and mobile application development platform solutions by leading industry analysts. For more information, please visit us at www.pega.com.
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