NEW YORK, Feb. 26, 2014 /PRNewswire/ -- With so many first impressions made online, small business marketers need to make web properties and digital channels a priority. There is an increased need to actively evaluate your website and make sure it is fulfilling its ultimate purpose: driving sales. Regardless of the product and the audience, there are some key elements all successful websites have in common.
Penny C. Sansevieri, CEO and Founder of Author Marketing Experts, Inc., shares her checklist for making sure your website is working for your customer and, ultimately, your business in her latest article for PR Newswire's Small Business PR Toolkit. From basic tips like simplifying and proofreading copy, to setting up Google Analytics and a press kit, through providing a clear call to action for sales, Sansevieri's tips will help you optimize your website and stand out from your competition.
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PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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