Wednesday, August 20, 2014 Last update: 9:33 AM - All Company Technology News Since 1996

SDL Appoints Bernadette Nixon as Chief Revenue Officer of its Content and Analytics Business

Companies mentioned in this article: SDL

WAKEFIELD, Mass., & MAIDENHEAD, U.K. -- (BUSINESS WIRE) -- SDL (LSE: SDL) today announced the appointment of Bernadette Nixon as Chief Revenue Officer of its Content and Analytics Business. In her role, Nixon will be responsible for the operations of the global solutions sales teams and continuing to drive growth for SDL in the Customer Experience Management market.

Bernadette joins SDL from OpenText where she served as the SVP of the Business Process Management (BPM) Unit. Bernadette did two tours at OpenText, turning the BPM business unit around and achieving 122 percent YOY growth and 73 percent YOY organic growth. Bernadette is a top-producing global revenue executive with the ability to grow businesses, with a track record of growing revenues from $3M - $10M in 18 months; $0 - $55M in 24 months; $65M – $77M in 12 months and $600M - $720M in four years.

“This is a transformational time at SDL, and I could not be more pleased to welcome Bernadette as we position the company to take advantage of new opportunities – particularly in providing organizations with the tools needed to create seamless customer experiences,” said Mark Lancaster, CEO and founder of SDL. “Appointing Bernadette is an important step for SDL as her wealth of experience is going to enable us to scale our Content and Analytics business by developing a world class solution sales organization that is focused on customer success. Bernadette comes with a proven track record of building profitable businesses on a global scale and will complete our executive leadership team, further solidifying our position as a leader in Customer Experience Management.”

Prior to OpenText, Bernadette held various senior management positions at CA Technologies, including running a $720M book of business in the NorthEast and Canada, and spearheading the transformation of CA’s global digital demand generation marketing activities. Bernadette also served as the special advisor to the chief information officer at the United Nations in Geneva, spearheading the perimeter defense strategy at the dawn of the Web.

“My focus has always been on satisfying customer needs and driving substantial value for global companies, so joining the SDL team is the perfect next step in my career,” said Nixon. “The world of customer experience is at a critical juncture as marketers are struggling to understand the needs, states and habits of the next generation of consumers and the solutions available aren’t meeting their needs. I am excited to be joining SDL as the company ushers in a new wave of technology to empower global companies to reach consumers at every stage of their journey, regardless of location, device, channel or language.”

About SDL

SDL (LSE: SDL) allows companies to optimize their customers’ experience across the entire buyer journey. Through its web content management, analytics, social intelligence, campaign management and translation services, SDL helps organizations leverage data-driven insights to understand what their customers want, orchestrate relevant content and communications, and deliver engaging and contextual experiences across languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, over 400 partners and a global infrastructure of 70 offices in 38 countries. We also work with 72 of the top 100 brands. For more information, please visit

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