LONG BEACH, Calif., March 3, 2014 /PRNewswire/ -- Underscoring its ongoing commitment to the channel, Epson today expanded the resources available to its network of home theater dealers and custom installers with the launch of an innovative localized marketing program powered by a partnership with Netsertive, a leading online advertising technology company. The new program leverages Netsertive's brand-to-local channel marketing platform, Local Extend(TM), and enables Epson and its dealers to seamlessly collaborate on distributed marketing initiatives to drive local awareness and business.
"We are committed to providing leading-edge home theater products that are supported by industry-leading service and a comprehensive channel support network," said Jason Palmer, marketing manager, Epson America. "The Netsertive platform directly supports our dealers and helps facilitate the delivery of Epson's brand and product messages into local markets, while connecting qualified sales prospects with key dealers."
Participating Epson dealers will receive turnkey, customized online marketing campaigns catered to their local markets with Internet search, display, mobile and social marketing to attract qualified buyers. Through the program, Epson dealers will be able to track digital marketing results through Netsertive's online platform, weekly email reports, and monthly meetings with a client success manager. In addition, Epson dealers will have turnkey implementation, automatic reimbursement, and complete accountability throughout the process.
"Helping a leading brand like Epson and its dealers reach more of their local prospects is exciting and rewarding for our team, given our focus on and expertise in the audio-video market," said Brendan Morrissey, CEO Netsertive. "It's more critical than ever for local business locations to be instantly discoverable online as a majority of offline buying decisions are now influenced by online research."
The comprehensive, localized campaigns for Epson home theater dealers will include proven tactics run from Netsertive's platform, including targeted display ads, site retargeting ads, search marketing, call tracking, and dynamic lead page technology, which injects brand-approved content into local dealers' websites on-demand to help drive more conversions. The new marketing program will be available to dealers supporting Epson's home theater lineup beginning in March. Dealers interested in participating in the program can contact their Epson representatives for more information.
Netsertive has moved to the forefront of the digital ad tech industry with a vision of using technology to connect local consumers with products and businesses. Based in the Research Triangle region of North Carolina, the company automates localized digital advertising and channel-marketing solutions, leveraging online search, online display, social media and mobile platforms. It provides standalone localized campaign automation as well as its innovative Digital Co-Op system, which combines brands and local channel partners in turnkey, cooperative online ad campaigns. Serving specific vertical industries, Netsertive helps local businesses, multi-location retailers and national brands increase sales in targeted local markets with its expert team and patent-pending technology platform. Founded in 2009, the company has a history of rapid growth, a world-class team, and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners and Greycroft Partners. Visit www.netsertive.com.
Epson is a global innovation leader whose product lineup ranges from inkjet printers and printing systems, 3LCD projectors and industrial robots to sensors and other microdevices. Dedicated to exceeding the vision of its customers worldwide, Epson delivers customer value based on compact, energy-saving, and high-precision technologies in markets spanning enterprise and the home to commerce and industry.
Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 73,000 employees in 94 companies around the world, and is proud of its ongoing contributions to the global environment and the communities in which it operates. Epson America, Inc. based in Long Beach, Calif. is Epson's regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: www.epson.com.
EPSON is a registered trademark and EPSON Exceed Your Vision is a registered logomark of Seiko Epson Corporation. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks. Copyright 2014 Epson America, Inc.
SOURCE Epson America, Inc.