Monday, March 2, 2015 Last update: 3:03 PM - Covering Large & Obscure Tech Companies Since 1996

Startup Technology Brands to Show How the Crowd Shaped Their Businesses at SXSW Interactive

Companies mentioned in this article: Spiceworks

AUSTIN, TX -- (Marketwired) -- 03/05/14 -- Friday at SXSW Interactive, marketing and technology executives from Altimeter Group, Exablox, Pertino and Spiceworks will host a panel conversation on how startups are using the crowd in every phase of the startup journey. From researching their market to beta testing and post-launch marketing, the crowd is reinventing traditional routes to market and accelerating the impact a "social first" strategy can have on startups' success. The panel will take place in SXSW's Startup Village, the "Hub for Entrepreneurs" at the Interactive Festival.

Session Title: Building Your Startup with the Crowd's Help

Panel Participants:

  • Moderator: Susan Etlinger, industry analyst, Altimeter Group, @setlinger
  • Tad Hunt, co-founder and chief technology officer, Exablox, @exablox
  • Todd Krautkremer, vice president of marketing, Pertino, @PertinoNetworks
  • Jay Hallberg, co-founder and chief operating officer, Spiceworks, @jay_hallberg

When: Friday, March 7, 2014 at 3:30 p.m. - 4:30 p.m. CT

SXSW Interactive
Hilton Austin Downtown
Salon E
500 E. 4th Street
Austin, TX

Twitter Hashtags: #B2BSocial, #SXSWi


Media Contact:
Adam Schaeffer
Email: Email Contact