LAS VEGAS -- (BUSINESS WIRE) -- Cardlytics, the leader in Card-Linked Marketing, will be speaking at BAI Payments Connect 2014 in Las Vegas, Nevada. President and COO, Lynne Laube, will present on a panel with Jason Blackhurst, Senior Vice President & Emerging Commerce Executive at Bank of America, and Zil Bareisis, Senior Analyst at Celent.
Their session, “Card-Linked Marketing Programs: Buy or Build? A Case Study of BankAmeriDeals™” will discuss how the adoption of Card-Linked Marketing (CLM) is providing financial institutions with a new customer engagement and retention tool as well as a new revenue channel. With some analysts predicting the annual revenue for card issuers using CLM to grow more than 400% during the next four years, this presentation will discuss whether to buy or build a CLM program to generate revenue and create value for customers.
Additionally, this session will examine the implementation of BankAmeriDeals, one of the industry’s flagship CLM rewards programs. The panel will speak on key considerations in deciding whether to establish your own marketing and analytics program or partner with a technology provider. Bank of America will highlight the guiding principles on the question of build or buy, and how BankAmeriDeals was launched successfully.
For more information about BAI Payments Connect 2014 in Las Vegas, Nevada click here.
Cardlytics is a leading advertising & technology company and the pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, the company has insight into consumer purchase behavior for ~70% of U.S. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to millions of active buyers, through online banking and mobile banking applications. Cardlytics data insights and analytics services informs the targeting of high-performing ad campaigns as it provides uniquely valuable insights into customer profiles, preferences and incentives.
Cardlytics is headquartered in Atlanta, with offices in London, New York and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.