MADISON, Wis. -- (BUSINESS WIRE) -- Design Concepts, Inc., an award-winning innovation and product design consultancy headquartered in Madison, WI, has deepened the firm's expertise in digital interface design with the addition of Ken Soliva to the position of senior user experience designer. Ken brings to the firm more than eight years of experience designing websites, web applications, mobile apps, and digital device interfaces. Most recently, Ken was digital product design director at Trek Bicycle.
The user experience team at Design Concepts creates evocative and compelling digital experiences in collaboration with the firm’s research, design, and human factors specialists. Ken will have a key role in helping Design Concepts’ clients blend usability with visual design, to forge an emotional connection between users and products.
Ami Verhalen, vice president of design and principal at Design Concepts, expresses, “I am thrilled to welcome Ken to the firm. Ken is an accomplished user experience professional and we are extremely pleased to share Ken's depth of talent and expertise with our clients."
About Design Concepts: Design Concepts, Inc. is an innovation and product design consultancy with more than 45 years of experience providing product and service expertise spanning strategy, research, design, human factors, engineering and prototyping. www.design-concepts.com