Tuesday, July 29, 2014 Last update: 1:33 PM
FreshNews.com - All Company Technology News Since 1996

Visible Technologies Empowers Brand and Digital Marketers With New Global Analytics Capabilities

Companies mentioned in this article: Visible Technologies

BELLEVUE, WA -- (Marketwired) -- 03/18/14 -- Visible Technologies, the industry leader in social analytics and engagement for enterprise marketers and agencies, today announced a set of new features to its Visible Intelligence® (VI) platform. These new capabilities enable marketers to quickly search and analyze social data across a variety of languages for a holistic worldwide view of their brand. The new features help marketers improve their go-to-market strategy and digital programs for products and services by quickly identifying key global influencers, global volume of conversations, trends and patterns, and the geo-location of conversations and top websites driving traffic and social buzz.

With brands increasingly relying on social media analytics to inform their marketing strategies and spend, global companies require efficient in-depth views on data that spans various countries, markets and languages. VI's new multi-lingual feature enables marketers to aggregate posts spanning across all designated languages and deliver a consolidated analysis in one single search. The category segmentation options of the new analytics capabilities help with rapid, precise market decisions.

"As social media becomes a go-to channel for customer interaction and support, the need for real-time social analysis of sites like Facebook, Twitter and forums has become imperative," said Richard Pasewark, CEO of Visible Technologies. "Marketers are looking to minimize the time it takes to review their global landscape and quickly analyze what campaign, program or messaging changes are required to meet their business goals in specific geo-locations and languages."

Additional new enhancements include:

  • Faster results: The addition of new category comparisons, word exclusions for prominent terms and Tag Cloud, and the ability to modify multiple filters before executing a search in VI enables even faster results for marketers to respond to the real time opportunities on social media.
  • Time efficiency: The new Persistent Dates feature enables users to apply a date once and use it across multiple search selections. Additionally, marketing campaigns can now be named and saved for quicker and easier historical access and review.
  • Integration and offline analysis: The Visible API now supports categories created within a workspace. The API access allows data, including results spanning across multiple languages, to be available for integration into other systems for planning, marketing and advertising.

For more information on Visible Intelligence, please visit: www.visibletechnologies.com/product/visible-intelligence/.

About Visible Technologies
Visible Technologies® is the industry leader in advanced social intelligence and engagement for innovative enterprises and agencies around the globe. Since its inception in 2005, Visible's patented platform -- Visible Intelligence® -- and Insights Services methodology have enabled marketing professionals and business leaders at Fortune 1000 companies to transform their social media programs. The combination of leading technology and services provides real-time consumer insights that impact business decisions and drive tangible results and ROI. Learn more about Visible at www.visibletechnologies.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine


Contact:

Media Contact
Allison Tabiando
Barokas Public Relations for Visible Technologies
Email Contact
206-264-8220