WASHINGTON -- (BUSINESS WIRE) -- The latest version of SAS® Customer Intelligence will help businesses connect data, analytics, and data visualization to become more digitally adept. The new solution brings together digital data from more sources faster than ever before. Quick and easy access to all digital data – social, mobile or e-commerce – leads to quicker decisions for customer engagement and digital operations. SAS Customer Intelligence provides marketers with answers in minutes or seconds and displays reports with graphical clarity using visual analytics reporting capabilities.
“For many companies, being a digital business means bolting on yet another digital touch point such as a mobile app or social channel,” said Wilson Raj, Global Director of Customer Intelligence at SAS. “But a true digital business strives to connect data, analytics, customer experience and operations as a single business capability. With our latest solution companies can analyze data faster, for quicker customer engagement and marketing operations decisions. And get instant access to custom reports with powerful data visualization analytics to not only deepen consumer understanding but also track and demonstrate the business value of all marketing activities.”
“The newly announced SAS Customer Intelligence helps businesses bring together data from more sources at faster speeds, allowing for accelerated and more strategic decision making,” said Mira Perry, Manager of the Enterprise Applications Research at IDC. “By understanding the customer through multiple touch points, the creation and targeting of digital content becomes faster and more strategic. During and after campaign execution, visual analytics capabilities can make it easier for marketing professionals to analyze and refine campaign performance. These are critical capabilities for today's marketing organizations seeking a competitive edge.”
Enhancements to the SAS Customer Intelligence suite include:
“Digital has become so interwoven in everything we do, that it no longer makes sense to think of digital marketing as a stand-alone discipline,” said Scott Brinker, author and editor of the Chief Marketing Technologist Blog “This fabric of data, analytics, and agile operations is now the tapestry into which modern marketing is woven. It is the conduit through which customer experiences are delivered and the voice of the customer is heard.”
Today's announcement was made at SAS Global Forum, the world's largest gathering of SAS users, attended by more than 4,500 business and IT users of SAS software and solutions. Select sessions and keynotes from the user conference will be live streamed.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 65,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.
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