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Kidstir Launches Innovative Subscription Service to Spark a Love of Good Food in Kids

Companies mentioned in this article: Kidstir

LOS ANGELES, March 25, 2014 /PRNewswire-iReach/ -- Kidstir, a Los Angeles-based company focused on building a content and e-commerce platform to help parents engage, educate, and empower children when it comes to good food, today launched a groundbreaking subscription service for monthly, home-delivered cooking kits that provide hands-on food adventures for children.

Photo - http://photos.prnewswire.com/prnh/20140325/MN89373

Kidstir is the brainchild of Aparna Pande, a former executive at Disney, FamilyFun, Parents, and Mattel, and a mother of five-year-old twins. Deanna F. Cook, children's cookbook author and cooking instructor, editor and writer at FamilyFun, Scholastic, and Highlights magazines will serve as Kidstir's Content Director.

"As a busy mom, I have been struggling to find time to teach my kids about food and cooking in a meaningful way. After sharing my experiences with other moms, I realized we all sought to go beyond baking desserts with our kids, but didn't always know how to. I was inspired to start Kidstir to help other parents provide their kids with critical life skills around cooking and eating - all while having fun as a family," said Aparna Pande, CEO and founder of Kidstir.

A recent Gallup Study of Children's Nutrition and Eating Habits showed that twice as many moms - almost two third of all moms - are concerned about their children's food habits compared to fifteen years ago. While more than half of today's moms read nutritional labels and close to half of them buy organic food for their kids, they struggle with their children's limited tastes, exposure to junk food advertising and the stress related to preparing separate meals.[1] With over 30 percent of youths overweight or obese and the cost of healthcare rising exponentially, the challenges around kids and food cut across individual and societal lines.[2]

Unlike other cooking kits, Kidstir's are designed to inspire curiosity and support a shift in awareness around the importance of fresh ingredients and nutritious cooking. The kits take a broad view of food education and fun, covering everything from food selection, origins, cooking, sharing and appreciation. They are developmentally appropriate for children ages 5-10, an age where children are actively developing food preferences, attitudes, habits and skills.

Each Kidstir subscription begins with a welcome kit, which includes a beautifully designed graphic cookbook that can be personalized with the child's name, fun activity pages, delicious real-food recipes, whimsical kid-friendly utensils or ingredients, and chapter dividers that set the stage for building out the cookbook throughout the course of the subscription. Each subsequent monthly kit is designed around a chapter of the cookbook, such as Breakfast or Snacks. Subscriptions are $19.95 per month, with free shipping. Gift options are also available.

ABOUT KIDSTIR

Kidstir is a Los Angeles-based company that produces digital content and delivers monthly cooking kits that provide hands-on food adventures for children. Launched in 2014 by Aparna Pande, a former executive at Disney, FamilyFun, Parents, and Mattel, and a mother of five-year old twins, Kidstir's mission is to spark a love of good food in kids. Kidstir helps parents engage, educate, and empower their kids about all aspects of food to encourage a lifelong, healthy relationship with food. To learn more about Kidstir, visit www.kidstir.com and follow us on Facebook or Twitter.

CONTACTS

Aparna Pande

CEO and Founder

Aparna@kidstir.com

914-318-1534

Nicki Polatin

Media Inquiries

nicki@kidstir.com

310-463-9383

[1] 2010 Gallup Study of Children's Nutrition and Eating Habits

[2] http://www.nccor.org/downloads/ChildhoodObesity_020509.pdf

Media Contact: Nicki Polatin, Kidstir, 310-463-9383, nicki@kidstir.com

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SOURCE Kidstir